“Apple’s Macintosh computers are poised to make sizable market share gains in the coming months, according to a research firm that tracks PC purchase intent,” Patrick Seitz reports for Investor’s Business Daily. “ChangeWave Research says it sees continuing momentum for Apple’s Macs among both consumer and business customers.”
“The Rockville, Md.-based firm’s poll results have proved prescient, predicting the rise in PC sales for Apple and Hewlett-Packard and the downturn for Dell in recent years,” Seitz reports. “The latest ChangeWave consumer poll found that 29% of likely notebook and desktop PC buyers in the next 90 days are planning to get a Mac. The trend line is clearly up for Apple. Two years ago, 16% of likely notebook PC buyers and 11% of desktop PC buyers planned to buy Macs.”
“The appeal of Apple’s computers has expanded beyond the base of Macintosh loyalists and into the general public, says Tobin Smith, founder of ChangeWave. ‘These are not just the Mac-heads who are buying,’ he said,” Seitz reports. “More consumers are buying Macs because they’re turned off by PCs using Microsoft’s Windows operating system, Smith says. Complaints about the latest version of Windows, called Vista, and positive reviews for the new Apple Mac OS, called Leopard, have fueled Mac sales, he says. Nearly one-in-four respondents (24%) of the most recent poll, completed in early November, say that the release of the Leopard operating system makes them more likely to buy a Mac in the future.”
Seitz reports, “For companies planning to buy computers next quarter, 7% of laptop buyers and 6% of desktop buyers plan to get Macs. That’s up from 4% of laptop buyers and 3% of desktop buyers two years ago.”
“Apple has the highest satisfaction level for users among all computer makers. ChangeWave’s latest survey found that 80% of Apple Mac customers are very satisfied with the product, followed by 61% for Dell and 57% for HP,” Seitz reports. “Apple benefits from the fact that it makes both the hardware and the software. That leads to a better user experience, says Richard Shim, an analyst with market researcher IDC. The Cupertino, Calif.-based company also gets points for its innovation and design, he says.”
Full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” and “Macaday” for the heads up.]
If a window is broken and left unrepaired, people walking by will conclude that no one cares and no one is in charge. Soon, more windows will be broken, and the sense of anarchy will spread from the building to the street on which it faces, sending a signal… – Malcolm Gladwell, from his book The Tipping Point