ChangeWave: Apple Mac poised to gain sizable market share in coming months

“Apple’s Macintosh computers are poised to make sizable market share gains in the coming months, according to a research firm that tracks PC purchase intent,” Patrick Seitz reports for Investor’s Business Daily. “ChangeWave Research says it sees continuing momentum for Apple’s Macs among both consumer and business customers.”

“The Rockville, Md.-based firm’s poll results have proved prescient, predicting the rise in PC sales for Apple and Hewlett-Packard and the downturn for Dell in recent years,” Seitz reports. “The latest ChangeWave consumer poll found that 29% of likely notebook and desktop PC buyers in the next 90 days are planning to get a Mac. The trend line is clearly up for Apple. Two years ago, 16% of likely notebook PC buyers and 11% of desktop PC buyers planned to buy Macs.”

“The appeal of Apple’s computers has expanded beyond the base of Macintosh loyalists and into the general public, says Tobin Smith, founder of ChangeWave. ‘These are not just the Mac-heads who are buying,’ he said,” Seitz reports. “More consumers are buying Macs because they’re turned off by PCs using Microsoft’s Windows operating system, Smith says. Complaints about the latest version of Windows, called Vista, and positive reviews for the new Apple Mac OS, called Leopard, have fueled Mac sales, he says. Nearly one-in-four respondents (24%) of the most recent poll, completed in early November, say that the release of the Leopard operating system makes them more likely to buy a Mac in the future.”

Seitz reports, “For companies planning to buy computers next quarter, 7% of laptop buyers and 6% of desktop buyers plan to get Macs. That’s up from 4% of laptop buyers and 3% of desktop buyers two years ago.”

“Apple has the highest satisfaction level for users among all computer makers. ChangeWave’s latest survey found that 80% of Apple Mac customers are very satisfied with the product, followed by 61% for Dell and 57% for HP,” Seitz reports. “Apple benefits from the fact that it makes both the hardware and the software. That leads to a better user experience, says Richard Shim, an analyst with market researcher IDC. The Cupertino, Calif.-based company also gets points for its innovation and design, he says.”

Full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” and “Macaday” for the heads up.]

If a window is broken and left unrepaired, people walking by will conclude that no one cares and no one is in charge. Soon, more windows will be broken, and the sense of anarchy will spread from the building to the street on which it faces, sending a signal… – Malcolm Gladwell, from his book The Tipping Point

…Get a Mac!

47 Comments

  1. The Cupertino, Calif.-based company also gets points for its innovation and design…

    Who the hell gets the points for the butt-ugly “Stacks”, Quicktime vulnerabilities and eyestrain causing glossy screens?

    Bring them on the carpet right now!

    And order me some new chairs. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  2. “If a cow is standing in a field, completely unaware of its surroundings, with not a clue as to what is coming, blind to the realities of nights before, it is doomed to be knocked down”

    -from my book “Cow Tipping Point”

  3. “Apple benefits from the fact that it makes both the hardware and the software. That leads to a better user experience, says Richard Shim”

    Apple’s competitors believe this. Microsoft believes it. That’s why they abandoned Plays for Sure and came out with the Zune. What none of them get is that making the hardware and the software is only the first step towards a better user experience. A dedication to quality that goes from design all the way through QA testing is just as important. None of Apple’s competitors get that.

  4. I know of 3 switchers recently, all with iMacs, all ex PC users and ALL middle aged ‘average consumers… all very very happy with their purchases.

    I know of several more seriously contemplating a Mac as next computer.

    The tipping point is almost upon us.

  5. I just got a new iMac for my mom…you people who have a problem about glossy screens have a real problem and need some glasses…that is the most beautiful and sharp screen I have ever seen…it is fabulous. Again, if you are a professional photographer, then you can write off a Cinema display, and I bet that you can at least afford some curtains. If you are truly a professional photographer, you don’t do post production in any major form of ambient light or glare in any room…don’t blame the screen. I am tired of hearing the complaints about the glossy screen and I doubt many who are complaining actually have one at all.

  6. @Georgy Porgy

    Well it’s been said about a billion times, people who walk into a computer lab filled with glossy and non-glossy screens say the non-glossy is easier on the eyes and the glossy ones look better but cause eyestrain.

    I’ve noticed my daily computer use has decreased substantially with the glossy screens. I’m just not interested in computers anymore if it bothers me to look at them.

    And since someone around here posted numerous polls from Ars Tech, MacPolls and MacSlash showing people prefer non-glossy over glossy screens.

    Apple is just forcing longer use iMac users into more machine than they need MacPro’s. What is especially sad is I had several people on my holiday list due for iMac upgrades, but they are older and can’t stand glossy screens.

    TV stores were selling glossy HD-TV’s for awhile, but now overwhelmingly sell non-glossy screens. Hopefully Apple will follow shortly, but with their rapidly growing sales and stores, this valuable market data may be hidden from them. People need to speak up.

  7. These numbers are meaningless. So, 6-7% of companies buying computers plan to get Macs. So what? What percentage of the purchases by each of those companies will be Macs? In other words, are those 6-7% planning to buy 50% Macs and 50% PCs, which would be 3-3.5% corporate market share, or 10% Macs and 90% PCs, which would be a 0.6-0.7% share? Who writes this kind of crap, anyway?

  8. Here’s a point you MAC blowhards can’t seem to tip. Let’s say I want to upgrade the video card in an I-MAC. You can’t! Apple’s expensive “solution” is proprietary hardware running a proprietary OS. It would be nice if MACs could play games, but they can’t do that either.

    Can you put OS X Pussy on a Compaq? No? So tip this point MAC lemmings: until Apple gives customer real choice they’re going nowhere. I’m sticking with Microsoft Windows Vista on a Dell. Stop by a magnificent Dell kiosk at your local mall to see what I’m talking about.

    Your potential. Our passion.™

  9. Pete,

    Just get a MacBook or a MacBook Pro and an external monitor. There’s no need to spring for an undercounter refrigerator… I mean, Mac Pro, if there’s no need or no SPACE for one!

    I’ve been running dual monitors with a PowerBook/MBP for years and it’s a great and incredibly flexible way to work.

    I even plug my MBP into my HDTV! VectorWorks on a 40″ display…. YAH!

  10. If a RIM CEO is standing in an open field with a fantastic panoramic view, but still says that he has never heard of & does not know what an iphone is, let alone see one when all around him, his customers are excited, talking & declaring that they will buy one, He is doomed to being MOWED down the thundering iphone juggernaut.

    From my book “Rimming a RIM CEO down the toilet pan, & how camels Milk helped me do it”

  11. “According to the philosopher Ly Tin Wheedle, chaos is found in greatest abundance wherever order is being sought out. It always defeats order, because it is better organized.”

    Terry Pratchett, from his Discworld novel Interesting Times

  12. Down here amongst the bottom feeders I also sense a change. Until recently, most of my colleagues would react with derision to any suggestion that they consider a Mac.

    But in the last two weeks, two have bought iMacs for home use. I helped one set his up (including showing him how to work around the Stacks mess).

    My iMac on my desk has alway attracted attention in my PC-only workplace. Without stuffing it down their throats, I’ve always taken the time to show them (at least those who would swallow their pride long enough to ask) how easy it is to do stuff that they struggle to achieve on their Dell boxes (yep, they’ve all been assigned Dulls).

    In both cases, two factors determined their decision. One was a growing disillusionment with WIndoze, with which they’ve both had endless problems, and the other was the realisation that, for what you get, iMacs are reasonably priced.

    Slowly, things are changing.

    PS: Enjoyed the cow tipping one, TowerTone.

  13. TowerTone

    You claim to have actually had pushed over a 2 ton quadped animal? Do you also wear a blue spandex under your shirt with a huge S?

    I married a girl that grew up on a feed lot. If you mention cowtipping they look at you like your an ignorant city boob, which I was. Cowtipping is the cowboy version of snipe hunting. It’s a ploy to get you trampled.

    Also, cows sleep laying down. I’m not trying to be a smart ass. I just hope you never have a rancher look at you like your a turdnuget. Especially if its your future father in law.

    frisby

  14. El Guapo
    Sorry about that. It is an actual reference to a bartender at a club I played. We would get three free rounds a set, but she still expected me to tip her, or I didn’t get my cut of the door. I hated that bitch.

  15. Cool thing happened at work last week. Big government department. Two new employees started and asked me for some particular software to install at home. (with this software we are allowed to have a copy on our home machines for when we work there)

    So I go and get the install discs and bring them back. I ask who wants them first and the one lady takes it, looks at, and says she needs the Mac version. The other girl looks up and says “I need the Mac version too”

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