“Forrester Research seems to be working hard to publish the demise of iTunes. Curiously, the better iTunes does, the more Forrester researchers ratchet up the alarmist fear-mongering. Comparing the increasingly shill reports of doom for iTunes with actual sales data makes for an entertaining look at the nature of sensational reporting masquerading as independent research and analysis,” Daniel Eran Dilger reports for RoughyDrafted.
The latest Forrester dimwit (spouting a lot of hooey about NBC Universal and iTunes Store) is James McQuivey who get roasted quite nicely by Dilger in the full article here.
NBC needs Apple more than Apple needs NBC, but neither need each other very much, yet, so it’ll probably take some time for a deal to be resolved. For now, Apple’s out about $20 million and NBC is out around $50 million while this epic standoff continues (italics indicate sarcasm). Seriously, Steve Jobs vs. the likes of a Jeff Zucker is like pitting a speeding locomotive vs. damp dish rag. There’s no drama in a forgone conclusion, despite what assorted Forrester bumpkins dream up.
In the meantime, NBC can flame out with a succession of Windows-only, forced-ad-viewing online video schemes and Apple can continue installing video-capable iPods, iPhones, Mac portables, and iTunes software into the market by the tens of millions each quarter. By the way, as far as we can tell and only theoretically, of course, BitTorrented NBC shows play just fine on iPods, iPhones, and Macs (unlike NBC’s Apple-exclusionary ventures). Zucker or whomever is in charge of NBC at the time (Jeffie might soon be taking his long overdue golden parachute jump) can come crawling back to Steve Jobs when and if NBC finally figures it all out.