Director Michael Bay: Microsoft fueling Blu-ray vs. HD DVD format war for own benefit

“Microsoft is deliberately feeding into the HD disc format wars to ensure that its own downloads succeed where physical copies fail, says movie director Michael Bay in a response to a question posed through his official forums. The producer contends that Microsoft is writing “$100 million dollar checks” to movie studios to ensure HD DVD exclusives that hurt the overall market regardless of the format’s actual merit or its popularity, preventing any one format from gaining a clear upper hand. Bay’s own Transformers is available on disc only in the less popular HD DVD format despite his stated preference for Blu-ray. To the director, this is primarily a stalling tactic while Microsoft refines its own online-only technology,” Electronista reports.

“‘What you don’t understand is corporate politics,’ he says in the response,” Electronista reports. “‘Microsoft [officials] want both formats to fail so they can be heroes and make the world move to digital downloads.'”

More in the full article, including link to Bay’s post in which he describes Blu-ray as the “leading, superior” format, here.

[Thanks to MacDailyNews Reader “RadDoc” for the heads up.]


  1. Sounds like a hokey conspiracy theory to me. “On-line” offerings to compete with hardware media disks? That’s comparing apples & oranges. Is MS thinking people are going to get Internet2 speeds for their on-line buys? Even at 10 Mb/sec, downloading a 20-30 GB movie could take over six hours.

  2. Some things never ever change – Microsoft upto it’s usual tactics.

    That company has got to be the most hated company in the world.

    The question you have to ask yourself is why are they doing this and have been doing this sort of thing since the company was formed?

    Well the answer is simply Microsoft cannot compete with the competition on a level playing field.

    When it does history has proved time and time again that whatever product or software it produces is far inferior to smaller, more efficient and talented companies.

    Microsoft will then write a blank cheque to payoff or buy up the company, which is then absorbed into Microsoft and all the talent in that company is lost.

    I wont go into the extremley long history of documented illegal and unprofessional business tactics Microsoft constantly does, but regardless to say, after 20 years of knowing how Microsoft operate I can say that I am not at all surprised they are doing this at all.

    This is a said day for the movie industry.

  3. @ Greg L

    Microsoft doesn’t want you to download movies.

    Thats the whole point, what they want you to do is be permanently connected to their servers streaming the video, which they will charge you by per megabyte.

    The last thing M$ want is people to own content, they want people to rely on their technology for their entertainment.

    Looking into he future Microsoft are going to be a very big problem for the TV and broadcasting companies as I think the markets will merge (tv broadcasting and web streaming) and whoever controls that data servers and format will win.

    People like Rupert Murdoch, who owns the sky satellite/cable network or Richard Branson, who own the Virgin Corporation are going to be going head-to-head with Microsoft in the future.

    There are going to be some big battles fought between multi-billion dollar corporations over this market.

    By M$ paying movie corporation cheques to determine the format war M$ is laying the groundwork for the fight.

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