Apple’s 5-month-old iPhone passes Microsoft’s over-a-decade old mobile platform in browser use

“Net Applications came out with its quarterly browser marketshare report this weekend. More surprising than the solid market share gains that the Mac platform made, was iPhone’s phenomenal showing,” Seth Weintraub blogs for Computerworld.

“0.09 percent [worldwide] may seem like an extremely small marketshare but when you consider that the iPhone has only been selling for 5 months and for most of that time was in one – albeit large – market (the U.S.), that share is amazing. Add another .01% for the iPod touch and Apple mobile platform is one out of every thousand pageviews across the Internet,” Weintraub reports.

“The WindowsCE platform – all of the Windows mobile platform devices put together – only managed 66% of iPhones market share,” Weintraub reports. “In under two quarters, Apple’s handheld platform has passed Microsoft’s over a decade-old mobile platform in terms of browser use.”

Weintraub reports, “Obviously this doesn’t translate to handset marketshare. We know there are much more than 20 million Windows Mobile devices out there. The reason that Apple’s browser marketshare is higher while its unit sales are much lower is explained easily by the oft-touted Mobile Safari browser and unlimited AT&T data plan. No guilt, pleasurable, full-browser surfing.”

Full article here.

33 Comments

  1. “The reason that Apple’s browser marketshare is higher while its unit sales are much lower is explained easily by the oft-touted Mobile Safari browser and unlimited AT&T;data plan. No guilt, pleasurable, full-browser surfing.”

    no.

    the reason the CE share isn’t higher is that it so often fails to load a page before crashing, and attempts don’t count….

  2. Arguably the most telling story of the resurgence of Apple and the most telling reason for the “Anything But Apple” crowd in the media to be mobilised by Microsoft’s PR machine.

    From MS’ point-of-view, this is merely the thin end of the wedge: as our society becomes increasingly time-poor and dependent on leveraging every minute of the day, connected mobile devices will become increasingly important and well-engineered mobile devices will garner market share whilst being able to maintain a premium position in the marketplace.

    Within three years, there will be well over 100 million regular users of the mobile version of Safari making Apple’s browser technology a force that cannot be ignored. The effect of this surge in market share will be that many sites will be (re-)engineered without the proprietary technology provided by Redmond’s Death Star.

    To summarise, it would appear that – following the collapse of Microsoft’s music strategy at the hands of the iPod – it would appear that Apple will now leverage the success of “the little media device that could” to break Microsoft’s internet strategy.

  3. “To summarise, it would appear that – following the collapse of Microsoft’s music strategy at the hands of the iPod – it would appear that Apple will now leverage the success of “the little media device that could” to break Microsoft’s internet strategy.”

    Can I get an “amen”???

  4. Even in Asia where you (currently) have to rely on imported iPhones and unlimited data packages are only really available on 3G plans, I’m still getting plenty of joy surfing on iPhone Safari via Wi-Fi spots dotted around the region! Its just brilliant.

  5. Apple made a great mobile browser. If I could view flash on here, man I’d be in heaven. But without it I’m still in love and it has become a big part of my life. I don’t know what I’d do without it. It’s allowed me to nearly cut the computer out of my life.

    I hope that rumored multi-touch Newton turns out to be true, at least the one AppleInsider describes. I’d never put it down.

  6. There is nothing cooler than surfing the web with your fingers. Seriously. If I can’t sleep at night, I’m out with my iPhone, reading random sites. Checking my Email.

    It is an amazingly productive device, and it makes the web fun.

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