FUD Alert: Fast Company publishes Apple hit piece

“This promises to be a joyous holiday season for Steve Jobs and the incandescent Apple. Over the past year, the company’s numbers have been stunning: Sales are up 24%, earnings up 75%, margins topping 30%, stock price up 146%. The popularity of the iPod and its snazzy young cousin, the iPhone, has lifted other Apple products, helping boost market share in personal computers in the United States from 2% a few years ago to 8% this past quarter, with Apple leapfrogging Gateway to take third place behind Dell and Hewlett-Packard,” Adam L. Penenberg writes for Fast Company.

MacDailyNews Take: The superior quality of the Mac experience being showcased at Apple’s growing network of retail stores and in TV commercials, combined with people who have finally tired of Microsoft’s unending litany of empty promises and mediocre-at-best products, certainly deserve some credit. iPod halo effect is nice, but worthless without the Mac’s overall quality.

Penenberg continues, “The latest upgrade to Apple’s operating system–Leopard–is getting strong reviews, in contrast to the indifference that greeted Microsoft’s new Vista OS.”

MacDailyNews Take: Indifference?! Would you qualify “Vista’s a lemon” or “Vista: Five years for a chrome-plated turd as “indifferent?” Penenberg is far too charitable.

Penenberg continues, “Yet this is also a dangerous moment for Apple. In a way the company has never seen, the barbarians are massing at the gates. From hardware to software to services, major competitors with serious R&D and marketing budgets are laying siege to the House of Jobs.”

MacDailyNews Take: Oooh, scary!

Penenberg continues, “MP3 players from the likes of iRiver, Microsoft, SanDisk, and Toshiba are getting slicker all the time, targeting the iPod at a fraction of the cost. Vivendi Universal scuttled a long-term licensing deal to offer its music on iTunes and is talking with other music companies about building a download store of their own… Even the tree huggers are coming after Apple, threatening to sue under a California consumer-protection statute if certain allegedly toxic chemicals aren’t removed from the iPhone.”

MacDailyNews Take: Will… type… something… if… we… ever… stop… laughing… uncontrollably…

Penenberg continues, quoting “analysts” who try valiantly, but unconvincingly, to talk down Apple’s stock and then writes, “It’s weeks before Christmas, and all through the house, there’s an iPhone, a touch screen, and no need for a mouse. But Jobs, the ‘brilliant,’ ‘visionary’ ‘genius’ with a knack for creating ‘insanely great’ consumer products, may well be wondering whether next year will be different. Merry Christmas, Steve. Enjoy it while it lasts.”

MacDailyNews Take: Okay, we stopped: Petty. Jealous. Loser.

Penenberg continues, “The question isn’t whether Apple will survive but how it will evolve… In an age increasingly defined by interoperability and technical collaboration, Jobs still refuses to license Apple’s operating system. He won’t allow music and videos downloaded from iTunes to be played on other MP3 players. He won’t permit music downloaded from competing stores to play on the iPod.”

MacDailyNews Take: This age is described here – and by others who have actually used both Apple’s products and badly-executed knockoffs from Microsoft and the box assemblers – as The Dark Ages of Personal Computing precisely because horizontal integration has proven to be a race to the bottom, devoid of concern for the end user experience, and fraught with frustration and incompatibilities. Apple’s vertical integration model – control of the whole widget, if you will – is superior for the only person that really matters: the user. By the way, Adam, Apple’s iTunes Store sells DRM-free music – prompted by Steve Jobs, no less, who would like all iTunes Store music to be sold DRM-free – that plays on many “other MP3 players.” And, just yesterday, we downloaded MP3’s from Amazon that play just fine on our iPod. Apple’s iPod does not require use of iTunes Store. iTunes Store does not require use of iPod. Next time, do some research before propagandizing, Adam.

Penenberg continues, “Gorgeous as Apple’s products are, people aren’t buying them for their inherent technological superiority. For half the price of a Mac, you can pick up a PC that does pretty much the same thing. There are MP3 players that produce superior audio to the iPod. The iPhone has Wi-Fi and a beautiful touch screen, but the phone itself is middling, as is its cellular network. Even the security of Apple’s operating system, a theme the company returns to frequently, is overstated: As most hackers will tell you, it’s security-by-obscurity, a function of tiny market share, not inherent uncrackability.”

Penenberg’s B.S. – mixed with a veritable list of all of the anti-Apple FUD that’s been concocted in recent years – flows even thicker and heavier in the full article, Think Before You Click™, here.

MacDailyNews Take: In our experience, people who think “Apple isn’t anything special, it’s all marketing” are people who’ve never actually used an Apple product. And people who think an operating system that’s been in use for over 6 years — an OS used by over 25 million of the richest and best-educated people — which has never had even a single self-propagating virus in the wild is protected by “obscurity,” not inherent security, are complete idiots. And people who try to talk down a stock almost always do so for financial gain.

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53 Comments

  1. “I am sad that the potential of the web as a beacon for truth and expression of one’s opinions and ideas is in grave danger of losing it’s credibility,…”

    Sorry to burst your bubble, but the web never had this sort potential… except among the terminally naive. Really…I read this sort of stuff and dispair for the fate of mankind.

  2. @macbookmad: “they have a sustainable competitive advantage and that’s innovation.”

    No, close, but wrong. Others have had innovation before, even Microsoft has it. The problem with others, is that they don’t know how to capitalize on it.

    From forming an idea, to developing it, to perfecting it, producing marketing and selling it.

    If a great idea happened at Microsoft, what do you think the odds are that it would be properly developed, perfected, produced, marketed and sold, are?

    Xerox PARC came up with some of the very core pieces of our modern computing world and they failed to capitalize on it.

    What Apple does that no one else seems to be able to do is fully develop innovation into profitable, desirable products that people will buy.

    <unchecked: Notify me of follow-up comments?>

  3. For those investors in AAPL who periodically put money into that stock, you should thank the idiot Penenberg. By his laughably stupid reasoning, he helps to suppress the stock price by lowering its perceived growth prospects. You can get AAPL at bargain basement prices now, which will multiply greatly in the years to come.

    Don’t get mad, Get rich.

  4. If you don’t think the toxic chemicals used in making Macs and iPods is an important issue then you haven’t been paying attention. California is just one market changing in this regard. The EU is as well. The issue of whether or not these chemicals, as locked up as they are in the retail product, will eventually leach into the water table when disposed is basically moot now. If Apple wants to keep selling these items in these markets, they will have to make adjustments. Alternatives to many of these chemicals are already found.

  5. “For half the price of a Mac, you can pick up a PC that does pretty much the same thing.”

    This idiot clearly doesn’t realize that it’s about the user experience.

    “As most hackers will tell you, it’s security-by-obscurity, a function of tiny market share, not inherent uncrackability.”

    This utter BS!!! Any coder who manages to launch a real virus will achieve instant super-star status in the press and among other hackers.

  6. Got to agree with LinuxGuyAndMacProdigalSon: get rich, not mad. As MDN frequently points out, few saw the potential of iTunes/iPod, especially those like Penenburg to whom it is now obvious in hindsight. Putting aside his questionable judgments about value and price, Penenburg merely suffers from a most common deficiency: the inability to see much beyond his nose. I can’t either, so I sympathize, but I try to hitch rides with those who can.

  7. How is this article FUD? In many areas it is completely complimentary to Apple. In others it has ideas that disagree with what the Apple loyalists think. I don’t think people are likely to drop ipods for cheaper players from competitors because the entire iPod experience.. iPod + iTunes is what we like, not just the device.

    He doesn’t say Apple is in trouble. He says it will be interesting to see how Apple evolves. For crying out loud, IT WILL BE!

    You people have got to stop gulping down pints of kool-aid before your morning coffee. Get a freaking clue! Come back into the light of reality and stop bathing in the reality distortion field for goodness sakes.

    There’s nothing nafarious here. It’s just a man’s opinion. Yeesh.

  8. ” iPod + iTunes is what we like, not just the device.”

    I’ve seen the also-ran mp3 players, and they’re dung. It really is the device with the iPod, and a great deal of the rest of the Apple experience, a la Ive et alia.

    Remember, buyer’s remorse is often presenting as ‘just as good as’. But there really is nothing out there ‘just as good as’ in all so many ways.

  9. @ DLMeyer,

    Yes, fool, I DO know Zunetang is satire, but you’ve missed the boat. My point is that this article is so laughable you’d almost think it WAS satire. How many assholes are really writing FUD THIS BAD about Apple? There are some, but many of the non-believers have already gotten on the bandwagon. This article is indeed serious, but it’s very hard to take it seriously.

    FM

  10. I agree with you Wade about the device. The iPod is a sweet device. For some reason this year the Nano particularly appeals to me. I just don’t have enough money to buy all the iDevices I’d like.

    Here’s my point though. If someone makes a device that is arguably just as good if not better than an iPod, it still won’t appeal to me unless it is completely integrated with iTunes, like the iPod.

    Consider the Zune. Most of the folks here that rag on the Zune have never used one. It is a good device. It is as good as an iPod in almost every way. The video is outstanding. MS seriously needs to fire whoever comes up with names like “Zune” and “Squirt” but the device shouldn’t be blamed for where it comes from.

    On top of stupid names, MS created a back end with nutty things like MS points for people to deal with. It’s that back end that makes the Zune unattractive.

    If MS were to create a piece of software as easy to use as iTunes for both WINDOWS AND MAC, allow that software to read your iTunes database and populate your Zune with any non-Apple DRM music, the Zune would sell like crazy. Instead they are following the same old you have to be locked into us strategy we’re all freaking sick of. We’re already locked into Apple with the iPod/iTunes strategy. Admittedly, it’s a comfortable prison, but a prison nonetheless.

    Whoever allows us a way out is going to win big.

  11. Here is the comment I posted on the original Magazine website in response to this article:

    <hr>

    Here is a list of just some of the FUD (Fear, Uncertainty, and Doubt) about Apple being spread in this article:

    “He (Jobs) won’t allow music and videos downloaded from iTunes to be played on other MP3 players.”

    False. Apple sells both DRM and DRM free music from the iTunes Store.

    “He won’t permit music downloaded from competing stores to play on the iPod.”

    False… iTunes can play other songs from other stores.

    “…he went so far as to disable or “brick” the device of anyone who dared “jailbreak” it for use with another carrier, or who downloaded third-party applications for features Apple hadn’t built in.”

    False. The owners of those iPhones violated their license agreements and the closing of the security vulnerability that enabled them to “jailbreak” the iPhone along with the complete update of the iPhone’s OS, which improved operation, caused the “bricking” of the phone. Most 3rd party applications were working again within a week or two.

    “For half the price of a Mac, you can pick up a PC that does pretty much the same thing.”

    False. If you compare computers made by any brand-name maker that include similar components, you will find that Apple is often cheaper or competitive in price. Go to Dell and customize a computer to match the Mac Pro specs (I did the comparison last week) and the Dell is more than $700 more expensive… without the suite of software that is included with the Mac. Apple does not compete in the “bargain basement” of the PC market. The lowest priced Dell all-in-one XPS-One, designed to compete with the $1199 iMac, is $1499.

    “The iPhone has Wi-Fi and a beautiful touch screen, but the phone itself is middling…”

    Have you used one? I find my iPhone’s telephone capabilities far better than my previous phones from Motorola, LG, and Nokia. I won’t call that opinion false, because that is a subjective judgement call.

    “As most hackers will tell you, it’s security-by-obscurity, a function of tiny market share, not inherent uncrackability.”

    If this were true, why haven’t they been able to hack the Macs in the wild? There are currently 25,000,000 OSX Mac users of which approximately 20,000,000 are in the US. Surveys of consumers by Consumers’ Reports and Popular Science Magazine found that Macs are used by between 14% and 18% of consumers in the US. That is hardly “obscure”. Other surveys have found that the majority of Mac users operate their computers with absolutely no anti-mailware software and most likely with their firewall turned off. Yet another survey found that Mac users were somewhat more affluent than Windows users. That sounds like a large group of sitting ducks, a prime target, to me. Yet, after almost seven years on the market, the number of self-replicating worms, viruses, and spyware for the OSX Mac is still ZERO.

    Viruses have been written for hardware/software that has a far smaller installed base than the Mac. They even wrote a worm to invade iPods that had been hacked to run Linux… there can’t be too many of them… and an already patched consumer router with a less than 12,000 still vulnerable target… but you repeat the canard that 25,000,000 is too obscure for the malware authors. Sorry. No, it is not “security by obscurity.” OSX is built on a more secure model.

    “…iTunes is the driver for iPod sales (which, in turn, boost Mac sales), then Jobs’s chair sits on a floor he doesn’t own.”

    Also no. iPods account for only 40% of Apple’s sales (the Mac computer line is still the largest cash generator) but even if we accept your premise, the evidence shows that people are not buying iPods so they can purchase songs from the iTunes Store. Do the math yourself: 3 billion songs downloaded from iTunes divided by the 110 million iPods sold equals a little over 27 songs sold per iPod. Are all those iPod owners listening to only 27 songs over and over? Or have they converted their library of CDs to their easy to use iPods? I think they have other sources for their music than just iTunes.

    These were just a few of your errors and mistakes. There are more.

    <hr>

  12. “MS seriously needs to fire whoever comes up with names like ‘Zune’ and ‘Squirt'”

    You’re right.
    So, Ballmer should be fired. At least for ad libbing the squirt part in an onstage interview and embarrassing the female interviewer with his sexual overtones.

  13. Ferf, why is it you are the most hostile, personally insulting, border-line foul-mouthed person on this thread? Do you even know what “fsck” means?
    If much of what you meant earlier was in your response, why didn’t you just say it then? Why bring ZT into it in the first place? Why get so angry, then or after? The guy is ill-informed, that’s his problem. His job is in danger. Again, that’s his problem. The way you are responding, you are making his problem, your problem. Bad plan, Jack.
    Dave

  14. > people who’ve never actually used an Apple product.

    certainly, they are amongst the naysayers, but also in that number are those who just don’t get good interface. those who think nothing of a dozen or so extra clicks of the mouse to do something. and those who’ve last laid a hand on the mac 10 years ago.

  15. Penenberg’s article may go into the museum along with the rationalization of why bees can’t fly, but it is already well dissected and refuted by MDN and the commenters who have posted. I will only add one thought. The key to understanding the Apple Hate in this article is the idea that collaboration and “partners” is the key to marketing:

    “The question isn’t whether Apple will survive but how it will evolve… In an age increasingly defined by interoperability and technical collaboration, Jobs still refuses to license Apple’s operating system.”

    Apple is already in meaningful collaboration with the (growing) customer base. When traditional companies and analysts speak of collaboration they mean a collation of predators to wring additional money from the customers.

  16. I have felt for sometime that Apple’s real challenge is quality. This is not to dump on their quality but simply to recognize that their business and business model is firing on all cylinders and that as long as their customers old and new are having a good experience Apple will continue to grow.

    And quality isn’t easy because Apple’s designs push the technological envelope. And engineering is hard; hiring engineers and building well functioning teams out fo them is equally hard.

    The point here is that the problem isn’t the barbarians. The ipod market is Apple’s to lose not MS’ to win. It is great that ipods are technologically ahead of Zunes but not that important. What’s important is that ipod owners be happy and not feel a desire to switch.

    And when someone finally discovers the mac it needs to be a truly great experience. With windows compatibility, they’ll never go back (before windows compatibility, a lot of mac lovers found themselves forced to switch.)

    And this partners/collaboration thing is pure Ballmer FUD. In fact, MS has been moving toward controlling its designs. Plus just a lot of misunderstand of Apple’s products.

  17. @DLMeyer,

    Dave,

    Chill out already. Sheesh, sorry if I’m so offensive. This site is chock full of opinions, and like everyone else I am entitled to mine. Look who’s taking things to heart now?

    Mr. Penenberg is so misinformed about the state of the tech industry and where things are headed, I couldn’t agree more – he should be worried about his job. At this point in time, after how many years since Apple began its second renaissance, how is it that so many can just plain write Apple off? I see more Macs, both portable and desktop, in homes, businesses, airports, everywhere. iPods and iPhones everywhere. The stock is going up for a reason.

    This is just a laughable article by some nincompoop that should be writing about something else – anything else.

  18. Having been caught off guard by the lousy quality of their products this year, it is my humble opinion that Microsoft are FREAKING OUT right now. Then add to that the almost perfect string of stunning products from Apple this same year and it is my ever humble opinion that MICROSOFT HAVE GONE BARKING MAD!

    So what does Microsoft do when they can’t think of anything intelligent to do in marketing?

    Microsoft pay for FUD.

    I think this is a great time to mark down on our list all the FUD meisters who are coming out of the woodwork right now, all of whom I humbly believe to be getting kickbacks from the marketing morons at Microsoft. Remember, this is only an opinion derived from personal deduction. It is not necessarily fact:

    – Patrik Runald of F-Secure, with added FUD by David Flynn of apcmag.com.
    http://www.apcmag.com/7544/iphone_virus_or_spyware_80_90_likely_says_security_expert

    – Mary Jo Foley of ZDNet.
    http://blogs.zdnet.com/microsoft/?p=905

    – Rob Enderle – De rigueur.

    There is no excuse for anti-Mac FUD, particularly at this period of time. So let’s keep the names of these sell-outs and bigots prominently displayed for mass revulsion and derision. Keep in mind that the point here is not to be some Apple cult religiose in the mold the FUD meisters wish we were. It is to be rational. Let quality stand or fall on its merits or faults, not on mystical mumbo-jumbo concocted in the ancient and always ignorant ritual of Fear, Uncertainty and Doubt.

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