According to The NPD Group, a consumer and retail information company, mobile phone sales to consumers in the U.S. reached 38 million units in the third quarter of 2007. This number represents an increase of nearly 16 percent compared to unit sales figures from the previous quarter; however, the second quarter is traditionally a slow sales quarter for mobile phone retailers.
NPD estimates total third quarter 2007 consumer sales of $3.2 billion, which is a 47 percent increase since the same period one year ago. The percentage of smartphones sold during the third quarter increased from 4 percent of all phone sales in the third quarter of 2006 to 11 percent during the same timeframe in 2007 – an increase of 163 percent year over year.
“The mobile phone market is not only growing, it is growing smarter,” said Ross Rubin, director of industry analysis for NPD, in the press release. “The nearly threefold increase in smartphones shows that this once negligible niche is becoming a more influential force in the consumer market — attracting entrants such as Apple and the Open Handset Alliance.”
Methodology: NPD compiles and analyzes mobile device sales data based on more than 150,000 completed online consumer research surveys each month. Surveys are based on a nationally balanced and demographically representative sample. Results are projected to represent the entire population of U.S. consumers.
Source: NPD Group
MacDailyNews Note: 11% of 38 million total mobile phones sold is 4.18 million “smartphones.” Apple sold 1.12 million iPhones during that quarter, or 27% of U.S. “smartphones.”
RoughlyDrafted’s Daniel Eran Dilger has an article regarding Apple’s surging iPhone sales and market share here.
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