Apple iPhone grabbed 27% of U.S. smartphone market in Q3 07

According to The NPD Group, a consumer and retail information company, mobile phone sales to consumers in the U.S. reached 38 million units in the third quarter of 2007. This number represents an increase of nearly 16 percent compared to unit sales figures from the previous quarter; however, the second quarter is traditionally a slow sales quarter for mobile phone retailers.

NPD estimates total third quarter 2007 consumer sales of $3.2 billion, which is a 47 percent increase since the same period one year ago. The percentage of smartphones sold during the third quarter increased from 4 percent of all phone sales in the third quarter of 2006 to 11 percent during the same timeframe in 2007 – an increase of 163 percent year over year.

“The mobile phone market is not only growing, it is growing smarter,” said Ross Rubin, director of industry analysis for NPD, in the press release. “The nearly threefold increase in smartphones shows that this once negligible niche is becoming a more influential force in the consumer market — attracting entrants such as Apple and the Open Handset Alliance.”

Methodology: NPD compiles and analyzes mobile device sales data based on more than 150,000 completed online consumer research surveys each month. Surveys are based on a nationally balanced and demographically representative sample. Results are projected to represent the entire population of U.S. consumers.

Source: NPD Group

MacDailyNews Note: 11% of 38 million total mobile phones sold is 4.18 million “smartphones.” Apple sold 1.12 million iPhones during that quarter, or 27% of U.S. “smartphones.”

RoughlyDrafted’s Daniel Eran Dilger has an article regarding Apple’s surging iPhone sales and market share here.

MacDailyNews Note: For those celebrating the holiday, Happy Thanksgiving and, as always, thanks for visiting MacDailyNews and iPodDailyNews!

35 Comments

  1. “The nearly threefold increase in smartphones shows that this once negligible niche is becoming a more influential force in the consumer market — attracting entrants such as Apple and the Open Handset Alliance.”

    I think Rubin has this backwards in terms of cause and effect. Apple was not attracted by a growing market, rather Apple’s entry with iPhone is what has caused this once negligible niche to become an influential force in the consumer market.

  2. I can’t believe it.

    They invented Thanksgiving and they managed to schedule it in the wrong month. Any Canadian calendar would have told them what month Thanksgiving belonged in. Everyone knows that harvest is over by early October. It’s the first Monday in October not the last Thursday in November.

    But Noooo. It must be the same day the Lions and the Cowboys have their Thursday home games.

    Americans and their 4 down, 11 man football played on 100 yard fields with 10 yard end zones. Can’t they do anything right?

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