A clever new Apple dual-banner campaign, “Give Up On Vista,” was spotted by MacDailyNews readers today on CNET (<— click and you might see it, too) and perhaps other Websites as well:
Video via YouTube (please forgive the quality at the beginning – YouTube, ya know – it clears up pretty quickly):
Direct link to ad via YouTube: http://www.youtube.com/watch?v=ysHSDiiuWWE
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Not only funny (one of their best yet) but also one of the first ads to really make real use of the banner and sidebar format. I also like the fact that it doesn’t play with the volume on unless you tell it to. Maybe ads would be blocked less often if more of them played friendly like this.
Kudos to the agency on this one. (By the way, when you think of attention to detail that Apple is known for, you start to notice it even in their ads – like the way the angle of them looking up at the banner is correct, and when the sign lights up, you can see the light reflected on their faces as they’re gazing at the sign… it’s the little things
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Took some digging to finally find it on CNET, then I thought to search for Vista, and yep, right on the main Windows Vista Page guess what showed up.
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http://www.cnet.com/windows-vista.html?tag=pm
Very cool indeed … the only trouble was on my MacBook, I had to scroll down to see the whole sidebar ad, so the banner ad was off the top of the screen. I thought I was missing something … because I was.
HA-HA-HA-HA-HA Absolutely brilliant!
That made up for a few very crappy days.
Its Great! Sort of a take off of Bill Gates introducing “Media Center” with Conan O’Brian. Bill keeps pushing the remote and nothing happens. They wait Bill says its ready again pushes more buttons and nothing happens. I think its on You-tube.
You just can’t make this stuff up. –
Holy Crap this is one funny ad. I also saw it on news.com
It’s bout time Apple did more than just good TV ads. This banner ad fucking rules.
Is this still considered a banner ad? I dunno, feels like it’s something else…in any case…it’s great.
That is a truly new way of advertising on the web.
Apple set the way once again…
To Truth is Stranger than Fiction:
Here ya go.
Instant classic.
saw it on Engadget too!
Bah only getting an adobe ad 🙁
A little hubris is bad too.
That is really clever-hubris or no. What a great ad.
I think that’s the funniest Mac ad yet. Fantastic!
Take this
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http://www.cnet.com/windows-vista.html?tag=pm
…when I go to the C|Net page, I’m getting the top ad without the sidebar ad. Kind of spoils the effect… there’s just a giant “Don’t Give Up On Vista” banner sitting there doing nothing.
When my girlfriend (now wife) moved in with me she was using a Dell laptop which she openly despised. I let her use my MacBook and she loved it so much I gave it to her when I upgraded to a MacBook Pro. My sister was always using my computer (poor student at the time). She eventually bought her own MacBook when she got a job and when her boyfriend moved in with her he fell in love (with the computer) and bought another one. My sister has since rented out the spare room and now her lodger, having played with the two MacBooks has dumped his Dell for one too. That’s 5 Apple laptops, my work is done.
All people need to do is try a Mac and that’s it job done. Why then is there no Apple Store in Ireland?