BusinessWeek: Apple iMac is all-in-one king; favorite Mac application: iMovie ‘08

“A minimalist redesign, a zippy new OS, and terrific new software make the iMac the all-in-one desktop computer of choice for multimedia lovers,” Cliff Edwards reports for BusinessWeek.

Apple’s iMac is “the machine to beat if you want an all-in-one desktop computer. Between its design makeover, new multimedia software, and the ability to play games once confined to Windows-based computers and dedicated game consoles, the iMac remains the undisputed champ,” Edwards reports.

“The glossy glass screen takes some getting used to, but the glare from external lighting doesn’t affect viewing as much as I had feared it would when I first took the iMac out of the box,” Edwards reports.

MacDailyNews Take: If they felt they had to choose just one, Apple chose the right option: You can effectively make a glossy screen matte, but you can’t effectively make a matte screen glossy. Please see related article: Apple MacBook, iMac screens too glossy? Apply inexpensive non-glare film – November 05, 2007

Edwards continues, “Few would argue iMacs aren’t things of beauty, but what really makes them stand out is Apple’s great software. High on that list is the company’s new operating system, OS X Leopard, released in late October. Leopard is yet another notch in Apple’s belt that will keep it ahead of rival Windows machines in the consumer space… Unlike the new Windows Vista platform, Leopard took only about 30 seconds from the time I turned the machine on until it was ready for me to use. Some Windows machines can take as long as three minutes to boot.”

MacDailyNews Take: Apple Macs running Leopard are superior to Windows machines in the business space, too. Even if your company has sentenced you to Windows-only shackles (usually manufactured by Microsoft, unsurprisingly), you can run Windows on a Mac, but you can’t run Mac OS X, iLife, iWork, etc. on a dime-a-dozen PC. Special note: If your company has an IE-only website, you occupy a special place in our prayers.

Edwards continues, “Digging into the software beyond Leopard, my favorite application is the redesigned iMovie. A new skimming feature lets you zip through footage to find a favorite scene and then drag and drop it into the editing queue… iMovie eliminates much of the pain of slicing and dicing your own movies… The iMovie software even lets you share clips to the .Mac online service, iPhone, or iPod, as well as to YouTube.”

Edwards writes, “While many people are turning to notebooks for their next computers, anyone buying the new iMac won’t be disappointed.”

Full article here.

[Thanks to MacDailyNews Reader “Macaday” for the heads up.]


  1. My first Mac was a powerbook and I loved it, loved the keyboard, loved having the facility of it being portable, but when it came to upgrade I went with an iMac because they cost less and have bigger screens. It’s not portable but 99% of my usage is from one location anyway.

  2. Made my first 4 minute movie with iMovie ’08 last week – it is awesome and _fun_ to use. The only thing I had to use iMoview ’06 fir was the video FX to speed up a few of my clips. iMovie ’08 does not have the ability to speed up/slow down/reverse play a clip. This is apparently coming in future updates.

  3. “…but the glare from external lighting doesn’t affect viewing as much as I had feared it would…”
    There shouldn’t be any glare!

    Why is it the majority of users are doing apologetics for the glossy screen? I’m always hearing, “It’s not so bad.” “I compensate by doing this.” “It’s worth it for the “brighter” colors.” Etc….

    I rarely hear (but I’m sure I will now), “It’s perfect… I NEVER have any glare problems… I wouldn’t have it any other way.”

    I notice that various brand, standalone glossy monitors never really took off. There must be a reason for that.

    “…. but you can’t effectively make a matte screen glossy.”
    Sure you can… Get out the Turtle Wax!
    ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  4. iMovie 08’s new interface is great and I don’t complain about missing feature, but the poor video quality from DV source really sucks. it throws away every second line even from video shot in progressive mode.

  5. I can understand preferring a laptop if you can have only one computer. But there is no comparison in user experience. Only a freak would prefer to work and play on laptop instead of an iMac. Unless you really need portability get the iMac, it’s gorgeous.

  6. at the online Apple Store. Yet, the people that actually use this apple product, and have a .mac account, consistently give the iMovie portion of the iLife 08 suite the raspberry in the online reviews. These people aren’t trolls, they are actual loyal Apple customers that feel cheated and ripped off by this software downgrade.

    Currently 642 reviews, that stay online no longer than a week or a little more because they get rotated off. The one common denominator in the negative reviews is feature loss.

    Out of ALL of the software that Apple offers, only a garageband jampack, Quiktime for windows, and the Quicktime mpeg 2 codec receive worse scores. Say what you want, rant away about needing to define the software line, call me a troll if you like. But iMovie 08 is simply a step backwards in features.

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