Just when we were starting to think they’d forgotten about them, Apple has posted three new “Get a Mac” television ads:
• Podium: In which PC exhorts the sufferers, “Don’t give up on Vista!”
Direct link via YouTube: http://www.youtube.com/watch?v=oXcimfzLLoY
• Boxer: Some people just want a computer that’s simple and intuitive, that works they way they do. The ring announcer’s closing quote is an instant classic, “Actually, my brother-in-law just got a Mac and loves it!”
Direct link via YouTube: http://www.youtube.com/watch?v=9PGusvq70V0
• PR Lady: PC hires PR lady to smooth over Vista disappointment and downplay Mac OS X Leopard in effort to ward off switchers.
Direct link via YouTube: http://www.youtube.com/watch?v=xzhvByaCEic
Apple’s “Get a Mac” Webpages are here.
[Thanks to MacDailyNews Reader “Macaday” for the heads up.]
These are great!
I want a PR Babe!!!
MW:love
hahahahahahahahahahahahahahahahahahahaha!
I would LOVE to see Ballmer & Gates’ reaction to these!
Podium is my favourite, but I love all 3 of ’em!
absolutely brilliant! love them all!
“No Comment” LOL
She’s hot for a suit.
Cool ads…now run the hell out of them!
I had some stupid cow tell me the other day that Vista was “more Mac-like.”
How the hell would she know anyway? She’s a PC user!
Vista does look kinda nice…but that’s all there is to it.
No substance.
“I had some stupid cow tell me the other day that Vista was “more Mac-like.””
People have been saying that since the 90’s.
ROFL!
‘Lose a turn’.
Ballmer & Gates can’t comment because their heads just exploded after seeing these.
Great!!
Now just make a commercial that shows off the actual OS!
And all the free high end apps you get with a Mac, esp. a new one.
-r
I saw Vista for the first time, 2 weeks ago – and Wow! is right!!!
The visuals are amazing, honestly, only problem, the experience is perfect for 90’s video gaming, extremely annoying for ‘getting things done’. What were they thinking? The Vista desktop – is like a digital pinball game — you spend the first 15 minutes looking for the little ball and some flippers.
Ahhh, Podium is the best, for sure. You can’t beat “I switched back to XP last week” with a stick
@MacRaven
These are the type of ads that get people’s attention and gets them talking. Commercials that show off the OS itself would be completely ignored by the majority of consumers.
I’m glad Apple isn’t showing off the new Leopard desktop. The really interesting parts of Leopard aren’t the visual aspects. The rest would just sound like “me too” statements to most consumers. These ads stand apart from that.
@Reclaimer: you should have told your PC ladyfriend that it was like you saying that ‘she looked like Kate Moss because she has eyelashes..’
You have to laugh when people say Vista is Mac-like..
Hot PR and Boxer are gems. But as I can’t get Skype to work at the moment I feel a bit of the Vista incompatibility issue myself..
“The Vista desktop – is like a digital pinball game — you spend the first 15 minutes looking for the little ball and some flippers.”
Best review of Vista I ever read – thanks maclover!
Benches! Benches! loverly benches for sale!! BOGOF!!! Buy One Get One Free!!!
Benches! Benches! loverly benches for sale!! includes handy handle to assist in throwing it further than chairs!!!
Benches! Benches! more loverly than wenches!!! especially if you are an M$ executive!!!!
Benches! Fenches! Wenches! get them now while the tempers are hot!!!
Genius Girl is still the hottest…..
Apple does a Three Stooges bit with these. Slap across the face… a mallet whack to the head and a good poke in the eyes.
Showing Leopard (or even Jaguar) features really wouldn’t do much. Like those car ads that rattle through a bunch of specs… who cares, it’s just another look alike silver car… zzzzzzzzzzzz.
These ads get people thinking, with a laugh, which is what good advertising should do. At this point I’d guess that just about every computer user… Mac, Windows, Linux, Ubuntu, whatever… have heard Vista horror stories… as if we forgot all those XP horror stories from BEFORE Vista. So, there’s context that people can relate to. I know several switchers who decided enough was enough and the thought of wrestling with Vista was TOO MUCH! So, they switched to Macs.
Microsoft is GIVING Apple ammunition… MS keeps XP on store shelves, Dell sells XP loaded machines, etc., etc., etc..
Then there’s iPod and iPhone 24/7 everywhere you look.
These are good days to be Mac users!
Man, you guys are pretty sad if a middle-aged woman in a grey business suit talking about PC’s is getting you hot and bothered.
You need to stop refreshing the pages in this forum and get out more.
What’s up with the white Apple logo on the iMac in these clips? Is this a new BTO option I’ve missed?
PR Lady’s “No comment”, while not as good as the “sad realization” of an earlier ad, is priceless. But I don’t understand why some don’t want Apple to show Macs or Leopard in action. Virtually every iPhone ad does exactly that, often quite dramatically.
@Gasser
No, it’s just the lighting they used to disguise all the reflections and glare from the glossy screens has also taken the shine off the chrome logo.
I heard Steve Ballmer had ordered a truck load of new chairs.
Apple BLASTS!! I’m starting to think MDN is really a tabloid newspaper.
“But I don’t understand why some don’t want Apple to show Macs or Leopard in action. Virtually every iPhone ad does exactly that, often quite dramatically.”
———————-
That’s because the iPhone has a multi-touch user interface which is something that has never been seen before on any device. It’s quite easy to show how pinch, squeeze and zoom works on an iPhone in 30 seconds..
In contrast, OSX’s iPhoto, iMovie and iDVD would not appear to be all that different from PC applications until you actually spend some time using them. At first glance iPhoto looks quite similar to Vista’s photo application.