“The iPhone may have recently been awarded Time’s Invention of the Year, but are consumers still interested? Recent Compete analysis showed that the iPhone launch generated more online interest at ATT.com than any other wireless handset launched in the last few years. The iPhone saw 10x the online interest of the Samsung Blackjack launch, which had the most online interest of any device at ATT.com last year (and that launch was during the holiday season). Comparing this to other industries, the iPhone generated even more online demand than the Nintendo Wii when it launched, or even TMX Elmo,” Elaine Warner reports for Compete.
“At its launch the iPhone behaved quite differently than other mobile phones in AT&T’s portfolio. Over 500K unique visitors to AT&T’s website researched the iPhone during the week beginning June 24,” Warner reports. “During the same week, 12% of iPhone viewers also viewed another handset on AT&T’s site. In comparison, 30% of online shoppers for AT&T’s most-popular phone (iPhone excluded) view the next most popular AT&T handset. This is a significant contrast to typical wireless shopping behavior, and suggests that consumers do not view the iPhone as comparable to any currently available handset.”
iPhone “curiosity may have subsided but demand remains healthy. Regarding cross-shop, only 6% of iPhone shoppers also viewed another AT&T handset during the week beginning October 21,” Warner reports.
“The fact that consumers are not increasingly considering other AT&T handsets while considering the iPhone suggests that, whether due to marketing or other factors, the iPhone has created its own category of handset,” Warner reports.
Full article, with charts documenting the researchers’ findings, here.
MacDailyNews Take: Brilliantphone.
[Thanks to MacDailyNews Reader “Mike in Helsinki” for the heads up.]