What does that say on Apple’s Mac OS X Leopard’s TextEdit icon?

Eagle-eyed MacDailyNews reader “neo” asked us to check out the TextEdit 1.5 icon in Mac OS X Leopard.

So we blew it up big in the Finder’s Cover Flow view and were happy to see Apple still likes to Think Different™. This simple example also very nicely highlight’s Apple’s legendary attention to detail:

MacDailyNews Note: So, who do you think is “Kate?”

Apple – Think Different:

Direct link via YouTube: http://www.youtube.com/watch?v=Dvn_Ied9t4M

The Making of Apple’s Think Different campaign:

Direct link via YouTube: http://www.youtube.com/watch?v=2r5W-MMHRIM


  1. Never-mind “Kate”.
    Who the heck is “Lou”, who shows up in the Stickies icon in Leopard, with a phone number of “555-7631”?

    Well, I searched the Internet and found something…
    What about you?

    – DogaDoga

  2. After looking at the names of people on iPhone contact lists at the on Apple’s promotional materials, the Kate in question could be Kate Bell, one of those names that appear. John Appleseed is also another name that appears in the promotional materials But who those two are, I don’t know. Could they be Apple Inc. employees?

    MW: thought

  3. That’s an easy one to read.

    What I want to know is what is the significance of the “Q4 2008” that is shown in the Keynote icon! You can’t read the text below it either!

    Any ideas what may be coming at the end of Q4 ’08? Anyone?

  4. Not sure about the kate, but John Appleseed??

    How about Johnny Appleseed, legend has it that he went across America planting apple seeds everywhere (I forget why).

    Apple – apple tree – apple seed – Johnny Apple seed,,,,, ??? Just my guess. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />


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