What does that say on Apple’s Mac OS X Leopard’s TextEdit icon?

Eagle-eyed MacDailyNews reader “neo” asked us to check out the TextEdit 1.5 icon in Mac OS X Leopard.

So we blew it up big in the Finder’s Cover Flow view and were happy to see Apple still likes to Think Different™. This simple example also very nicely highlight’s Apple’s legendary attention to detail:

MacDailyNews Note: So, who do you think is “Kate?”

Apple – Think Different:

Direct link via YouTube: http://www.youtube.com/watch?v=Dvn_Ied9t4M

The Making of Apple’s Think Different campaign:

Direct link via YouTube: http://www.youtube.com/watch?v=2r5W-MMHRIM


  1. Never-mind “Kate”.
    Who the heck is “Lou”, who shows up in the Stickies icon in Leopard, with a phone number of “555-7631”?

    Well, I searched the Internet and found something…
    What about you?

    – DogaDoga

  2. After looking at the names of people on iPhone contact lists at the on Apple’s promotional materials, the Kate in question could be Kate Bell, one of those names that appear. John Appleseed is also another name that appears in the promotional materials But who those two are, I don’t know. Could they be Apple Inc. employees?

    MW: thought

  3. That’s an easy one to read.

    What I want to know is what is the significance of the “Q4 2008” that is shown in the Keynote icon! You can’t read the text below it either!

    Any ideas what may be coming at the end of Q4 ’08? Anyone?

  4. Not sure about the kate, but John Appleseed??

    How about Johnny Appleseed, legend has it that he went across America planting apple seeds everywhere (I forget why).

    Apple – apple tree – apple seed – Johnny Apple seed,,,,, ??? Just my guess. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />


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  6. from Wikipedia, Johnny Appleseed. Someone who thought different, a long time ago. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    “The popular image of Johnny Appleseed had him spreading apple seeds randomly, everywhere he went. In fact, he planted nurseries rather than orchards, built fences around them to protect them from livestock, left the nurseries in the care of a neighbor who sold trees on shares, and returned every year or two to tend the nursery. Many of these nurseries were located in the Mohican area of North-Central Ohio. This area included the towns of Mansfield, Ohio; Lucas, Ohio; Perrysville, Ohio; and Loudonville, Ohio.[6]

    Appleseed’s managers were asked to sell trees on credit, if at all possible, but he would accept corn meal, cash or used clothing in barter. The notes did not specify an exact maturity date—that date might not be convenient—and if it did not get paid on time, or even get paid at all, Johnny Appleseed did not press for payment. Appleseed was hardly alone in this pattern of doing business; however, it was unique that he remained an itinerant his entire life.[1]

    He obtained the apple seed for free; cider mills wanted more apple trees planted since it would eventually bring them more business. Johnny Appleseed dressed in the worst of the used clothing he received, giving away the better clothing he received in barter. He wore no shoes, even in the snowy winter. There was always someone in need he could help out, for he did not have a house to maintain. When he heard a horse was to be put down, he had to buy the horse, buy a few grassy acres nearby, and turn the horse out to recover. If it did, he would give the horse to someone needy, exacting a promise to treat the horse humanely.”

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