Apple posts new iPod touch ad based on 18-year-old Mac fan’s commercial posted on YouTube

A television commercial for Apple’s new iPod touch, that began running in the U.S. on Sunday, has been posted on Apple.com.

The ad was created for broadcast by the longtime Apple agency, TBWA/Chiat/Day. It is based on a commercial that an 18-year-old English student and Apple devotee named Nick Haley, who got his first Macintosh at age 3, created on his own one day last month:

Direct link via YouTube here.

See the ad in various sizes and higher quality via Apple.com here.

Haley’s original iPod touch ad via YouTube:

Direct link via YouTube here.

31 Comments

  1. Was watching a documentary on the CBC (Canadian Broadcasting Channel) just about new advertising, and the fact the mass marketing through ads was essentially dead. Now you have ads designed to hit certain demographics only as well as contests and avenues where the consumer makes the ads through such delivery systems such as YouTube.

    Nice to see it in action

  2. The kid did a lot more that just putting the song with the video together. He actually edited the sond by combining the first half of the chorus with the second chorus, removed the “hot hot sex” line and moved in timewise the “my music is where I like you to touch”

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