A television commercial for Apple’s new iPod touch, that began running in the U.S. on Sunday, has been posted on Apple.com.
The ad was created for broadcast by the longtime Apple agency, TBWA/Chiat/Day. It is based on a commercial that an 18-year-old English student and Apple devotee named Nick Haley, who got his first Macintosh at age 3, created on his own one day last month:
Direct link via YouTube here.
See the ad in various sizes and higher quality via Apple.com here.
Haley’s original iPod touch ad via YouTube:
Direct link via YouTube here.
hire that kid!
Saw it while watching the World Series. Great commercial. Real attention getter.
It’s great that Apple really didn’t change the commercial too much. I noticed that they really only changed the content on the actual iPod and also got rid of the 8Gb and 16Gb graphic. I love the commercial and the song.
Right: hire that kid!!!
MW: “leaders”… guess what…
Getting rid of the 8gb and 16gb section gives the commercial more shelf life. Apple added “wi-fi” to the new version.
I’m shocked at the similarity. I mean, I know it’s based on that youtube video, but I just didn’t know the original one is that polished and super identical.
I love this ad more than the previous ‘calamari’, etc. but then again those were for iPhone.
Hope they paid that kid well…. I love the commercial,,, Apple should get some good sales with it
I love the ad. The kid is one lucky guy. The genius of the ad is the great song that goes perfectly with the iPod Touch. It’s as if the song was written specifically for the commercial. The kid probably got a nice payment for the ad and now that Brazilian band is going the have breathtaking album sales.
The ad I found the most fun is the one with Mr. Bean.
Love it. Agreed: Kid’s a genius, and Apple improved on his (already great) version with this commercial.
Modern day Cinderella story. Every Mac owner can see in themselves something like this, to some degree. Genius that Apple/Chiat approached this ad in the manner they did.
NO KID ANY LONGER WANTS ANYTHING OTHER THAN A MAC AND AN IPHONE/ITOUCH/IPOD
What is the name of that song?
Oops….sorry about that.
Try here
http://www.shopsindex.nl/gomaja/iphone/ipodtouch.html
Wow, what does this say about YouTube, Powerfull.
They cut the best part.
At the end of the original, a forefinger suggestively caresses the dimple at the base of the apple logo. Now, the logo just gets lightly tapped in the center. They shoulda left it. It was hot.
Does Apple stick with TBWA/Chiat Day. That company has seen better days. Seems all they’re good at his copying stuff now. Apple could hire their own internal copy cats.
In related news, J Allard and a team of Microsoft lawyers took a graphic arts class at Redmond High School hostage, and is forcing them to produce Zune ads.
i think apple’s version of the ad is somehow snappier.
The quality and ‘pro-ness’ (and ‘Apple-ness’) of the original ad is astonishing. Nice work there, kid. I hope Nick Haley gets a well-deserved boost to his possible career in designing stuff like this.
Any body else want to make an ad?
Was watching a documentary on the CBC (Canadian Broadcasting Channel) just about new advertising, and the fact the mass marketing through ads was essentially dead. Now you have ads designed to hit certain demographics only as well as contests and avenues where the consumer makes the ads through such delivery systems such as YouTube.
Nice to see it in action
Nice I really liked it. The kids got some pretty good talent. Too bad I don’t know that song name.
I found it the song is: Music is My Hot, Hot Sex by CSS.
Looks like the song has very high popularity on iTunes.
The kid did a lot more that just putting the song with the video together. He actually edited the sond by combining the first half of the chorus with the second chorus, removed the “hot hot sex” line and moved in timewise the “my music is where I like you to touch”