Blu-ray outsells HD-DVD nearly 2-to-1 in U.S. for first 9 months of 2007

“Blu-ray DVD titles outsold rival HD-DVD titles by almost 2-to-1 in the first nine months of the year,” Reuters reports.

“Home Media Research, a division of Home Media Magazine, said on Tuesday total U.S. sales of Blu-ray discs, using a Sony Corp-backed technology, totaled 2.6 million units from January 1 through Sept 30, versus 1.4 million HD-DVD discs sold. HD-DVD was developed by Toshiba Corp. It is backed by Microsoft Corp. as well as film studios like Time Warner Inc’s Warner Bros.,” Reuters reports.

“Tom Adams, president of Adams Media Research,predicts that for 2007 overall, consumers will spend $186 million purchasing Blu-ray discs, versus $91 million for HD-DVD. Walt Disney Co., Sony, News Corp’s 20th Century Fox, and Lions Gate Entertainment are exclusively in the Blu-ray camp.” Reuters reports.

Full article here.


  1. OMG, not this discussion again – but I can’t resist…

    The way things are going HDDVD could very well overtake BR as MS continues to buy its way into having its way with the likes of Paramount, et. al.

    And for the record, since this will inevitably come up again, MS did invent the VC-1 codec and then, in essence, turned it over to the ISO so that it is now considered a co-developed and licensed technology along with MPEG4 and others. These are two of the approved/recognized standards for high definition video for optical disc playback.

  2. Not surprised. There may have been other factors involved but Blu-ray vs. HD what???? would have been enough IMO.

    Lesson? Don’t name your product a nebulous mess of acronyms and numbers and expect it to succeed in the marketplace. You’d think that people spending millions on technology would add a few extra thousands for marketing consultants.

  3. meh…
    I’ll wait for the $200, dual format player… and the $15 HD or BD disk.

    Right now I can’t complain about what my 1080 up-convert, standard DVD player is doing (even on an 8′ projection screen).
    Yes, I know what HD looks like from my HD tuner. The difference just isn’t worth jumping in right now.

    … and I’ll also be needing a Mac-the-Ripper equivalent for backup protection. No HD Christmas purchases here.

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