Edward Burns’ latest film to premiere exclusively on Apple iTunes Store

“When Edward Burns’s latest romantic comedy, ‘Purple Violets,’ had its premiere at the Tribeca Film Festival in April, it drew positive reviews, but only lukewarm offers from movie distributors,” David M. Halbfinger reports for The New York Times. “Mr. Burns, the director of indie favorites like ‘The Brothers McMullen’ and ‘She’s the One,’ but whose latest movies have not done as well, knew from experience how that story would end, he said: ‘Not enough money to market the film, not a wide-enough release to even make a dent in the moviegoing public’s consciousness.'”

Halbfinger reports, “So he and his partners, who spent $4 million making ‘Purple Violets,’ instead are gambling any chance of recouping their investment on a distribution deal that involves not a single theater. On Nov. 20 the film will go up for sale exclusively on iTunes.

Halbfinger reports, “It’s the first time a feature film will make its commercial debut on Apple’s digital download service, but only the latest deal aimed at winning attention for the iTunes movie category.”

Full article here.

[Thanks to MacDailyNews Reader “qka” for the heads up.]


  1. This could be a very big deal. If the producer makes good money on his film by releasing through iTunes, it could validate the iTunes movie business as a real option for indie film makers. This could trigger a flood of really good films that bypass the MiddleBronfmans of the film business.

    Hollywood must be pissing in their pants over this experiment.

  2. You know, Hollywood was very wary of VHS/Betamax because they figured it’d kill the cinema. If anything, distributing movies through iTunes will expand their market and profits.

    Too bad they like change as much as the Amish.

  3. Price of a ticket to the movie theatre- $7-12, give or take depending upon venue. Can’t take it home, can’t put it onto a DVD, can’t encode it for your iPod. Price of a DVD, which you can take home, $9-30, depending upon distribution. As such, iTunes movies being over $10 ($9.99) is a crime.

  4. “..This will truly test the distro channels of the movie industry. We definitely do need to bypass the MiddlebBronfmans.”

    It’s possible a move like this could work for an indie film that only cost 4 million to make..

    Unfortunately, there is no way to eliminate the Middlebronfmans from the big budget Hollywood films that cost between 100-200 million to make.. Not many film makers have that kind of cash laying around. And it would take an awful lot of iTunes downloads to recoup that kind of money.

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