As Macs gain share, Apple CEO Steve Jobs sees new Mac OS X version every 12 to 18 months

“Two research firms that track the computer market said last week that Apple would move into third place in the United States behind Hewlett-Packard and Dell on Monday, when it reports product shipments in the fiscal fourth quarter as part of its earnings announcement,” John Markoff reports for The New York Times. “‘The Macintosh has a lot of momentum now,’ said Steven P. Jobs, Apple’s chief executive, in a telephone interview last week. ‘It is outpacing the industry.'”

Markoff reports, “Mr. Jobs said that Leopard would anchor a schedule of product upgrades that could continue for as long as a decade. ‘I’m quite pleased with the pace of new operating systems every 12 to 18 months for the foreseeable future,’ he said. ‘We’ve put out major releases on the average of one a year, and it’s given us the ability to polish and polish and improve and improve.'”

Markoff reports, “That pace suggests that Apple will continue to move more quickly than Microsoft, which took almost seven years between the release of its Windows XP and Windows Vista operating systems.”

MacDailyNews Take: “But, but, but” sputter the Thurrotts and Enderles of the world, “Vista was sooo worth the wait!”

Markoff continues, “Microsoft has also hinted that its next operating system, code-named Windows 7, would not arrive until 2010. At Apple’s current pace, it will have introduced two new versions of its operating system by then.”

“Vista, it has clearly not pushed up demand for new PCs as much as computer makers hoped. Last week, the research firm Gartner said PC shipments in the United States grew only 4.7 percent in the third quarter, below its projection of 6.7 percent,” Markoff reports. “That contrasted sharply with Apple’s projected results for the quarter. Gartner forecast that Apple would grow more than 37 percent based on expected shipments of 1.3 million computers, for an 8.1 percent share of the domestic market. According to Charles Wolf, who tracks the personal computer market in his industry newsletter Wolf Bytes, Apple’s share of home PC revenue in the United States has jumped in the last four quarters. In the second quarter, for example, the Macintosh captured a 15.8 percent share,”

More in the full article, including Jobs’ lament that with multi-touch, “people don’t understand that we’ve invented a new class of interface,” here.

[Thanks to MacDailyNews Readers “Fred Mertz” and “RadDoc” for the heads up.]


  1. Whoop de freakin’ do! Apple is going to patch their 30 year old Unix distribution every year and a half. So what. Maybe they’ll sneak a ‘games’ patch in there—perhaps in 2011—if they’re still in business.

    I’ll remind you MAC lemmings that another version of Windows may not appear until 2010 because the geniuses in Redmond don’t have to. The technology in Vista is so groundbreaking it will still be ahead of ‘MAC OS X 10.8 Pussy’ if and when that debacle shows up. Keep trying, Apple. Maybe your OS will have the functionality of Windows 3.1 in a couple of years.

    Your potential. Our passion.™

  2. I am an MCSA,MCSE,MCP(windows 2000 /2003) BUT i jumped the ship when windows was sinking and i am not shy to say i am a mac person thru and thru now ..

    Vista is rubbish .. i am DYING for leopard ..

    Fsck Windows and Get a Mac™

  3. By the year 2010 .. Windows would have copied everything from Leopard and so on …

    It wouldnt surprise me if the next version of windows would include something similar to Time machine !! ; Quicklook ..etc etc ..

  4. @ Ryan

    “I am an MCSA,MCSE,MCP…”

    It’s ok Ryan, we understand you had no choice then. You dont have to put yourself down with all that name-calling. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    (Yes, i’m joking)

  5. Okay, Zune Tang, take your meds. It’s time. You’re obviously delirious!

    Microsoft is the one whose existence is in question. is now selling Zunes for $79. At this pace, brown Zunes will come free with an eight-pack of Charmin in six months!

  6. Yes I agree with the MDN take. OS X longhorn was so worth the wait. I will be there at the Apple store for my copy on Friday.

    They can meet this schedule if they hire more ppl.

    Just my $0.02

  7. @MacSheikh

    Seriously, I was just trying to point out that if an ex-windows-geek like me can become a Mac user thru and thru .. EVERYONE could !!

    They just have to get rid of that stupid myths they have in their heads about mac ..

    Thankfully i dont make my living with being an MCSE anymore .. So no more windows certification for me.

    But if there is a certification for OSX i wouldnt mind giving it a try !!

  8. I found this on line from Gates.

    “Mr. Gates said Microsoft’s music strategy focuses on selling songs without copy-restriction software — roughly a third of its overall library will not have the software, known as digital rights management, that limits music copying or sharing.”
    ——- Is it just me, or didn’t he say earlier that M$ was for DRM. That DRM is good for us. It protects us. ???????

    “But he also suggested that music labels should push harder to sell all-you-can-eat subscriptions that let users download much more music that they keep as long as they continue paying. While Apple has frowned on subscriptions, Microsoft has backed a $15-a-month plan that Mr. Gates said would get a big push as part of Zune’s new line. “
    ——- See Gates still has no taste. “And I mean that in a big way.” Subscription is the way to milk the customer and that is what Microsoft is really about. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />



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