Apple confirms iTunes Plus DRM-free song price drop to 99-cents

“Apple Inc. is reducing the price of all songs on its iTunes Store without anti-copying software to 99 cents from $1.29, bringing Apple’s prices on such tracks closer to those offered by Inc., Wal-Mart Stores Inc. and other rivals in online music,” Nick Wingfield reports for The Wall Street Journal, confirming our earlier report of the price drop that we posted yesterday (Apple offers select iTunes Plus DRM-free songs for 99-cents).

Wingfield reports, “In an interview, Apple CEO Steve Jobs said music on iTunes Plus – the portion of Apple’s online music store featuring songs without digital rights management, or DRM, anti-copying software – will feature the reduced price later today or tomorrow. That applies mainly to songs from EMI Group Plc, the only major recording company with which Apple has cut a deal for DRM-free music so far. Apple has also already begun adding new music to iTunes Plus from independent recording companies at 99 cents a song… ‘It’s been very popular with our customers, and we’re making it even more affordable,’ Mr. Jobs said.”

Full article here.


  1. As of Wednesday morning, there are still plenty of iTunes Plus songs that are listed at $1.29. I think reducing price is good, but increasing the + library is more important. Irony is when the song in the iPod nano commercial (1234) is DRM’ed on iTunes but MP3 on Amazon.

  2. I love how the recording industry is “competing” with Apple by opening up their own download service. As if Apple really cares how low the prices will need to go. I’m sure Apple would be just as happy to give the music away free it if meant selling more hardware.

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