Morgan Stanley ups Apple target price to $180 from $150

Morgan Stanley today raised their target price on Apple Inc. (AAPL) to $180 from $150.

In a note to clients, the brokerage said that Apple’s iPhone will drive more ancillary revenue than Morgan had previously modeled.

The brokeragemaintained its “overweight” rating and said that Wall Street estimates are understating the true operating margin potential of Apple’s business.

Morgan Stanley also said that, looking longer-term, Apple’s Mac OS X 10.5 Leopard operating system launch, increased store revenue, AT&T payments, accessories sales on a much larger iPhone installed base are all likely to increase margins in the future.

29 Comments

  1. This was a no-brainer upgrade. Here is the algorithm they use:

    * When price stays over old target for a while, increase target above above where stock price is currently tracking.

    * Send upgrade notice to customers.

    * Make money for nothing (thanks to Dires Straits)

  2. doc if your comment is regarding the pullback on AAPL shares, might want to look at the overall market and realize that AAPl slid because EVERYONE slid.

    The PE is a bit high but it seems to bump DOWN every time Apple announces earnings and that’s why people DONT think it’s too high.

  3. Pullback? PULLBACK?

    Last year at this time AAPL was $80+ per share. Year/year, 100%+ on my money is just fine (and today, yesterday’s “pullback” is just about all gone).

    FYI: Gene Munster is the only analyst who knows his AAPL from a hole in the ground.

  4. @@doc and moo

    PE means price to earnings ratio. I stated this with the price at 170, and it still holds true at the current price.

    AAPL PE = 46.87

    Description 1 Day Price
    Change % Market
    Cap P/E ROE % Div. Yield % Long-Term Debt to
    Equity Price to
    Book Value Net
    Profit Margin % (mrq) Price to
    Free Cash Flow (mrq) More
    Info
    Sector: Technology -0.55 6212.3B 28.36 13.54 1.80 0.85 7.42 8.85 29.79 N/A
    Industries
    Computer Based Systems -2.05 2.5B 0.00 0.00 NA 1.16 3.03 -3.90 -305.60 More Info
    Internet Information Providers -1.25 276.0B 0.00 12.70 2.68 0.12 8.85 18.30 93.20 More Info
    Semiconductor- Memory Chips -2.65 46.6B 0.00 0.00 0.00 0.26 1.68 -1.90 -15.70 More Info
    Wireless Communications 0.00 1095.7B 0.00 0.00 2.01 0.47 10.59 -3.70 64.70 More Info
    Telecom Services – Foreign 2.73 726.6B 12.50 21.10 2.47 1.49 9.06 10.10 -64.50 More Info
    Long Distance Carriers 1.06 37.3B 13.30 26.50 2.20 1.00 4.76 16.60 26.20 More Info
    Diversified Communication Services -1.34 193.1B 13.50 8.50 5.36 8.94 -6.75 5.70 -40.40 More Info
    Diversified Computer Systems -0.60 320.6B 19.30 26.20 0.91 1.17 15.91 7.80 163.90 More Info
    Telecom Services – Domestic -0.18 481.7B 20.00 11.20 3.51 0.81 -22.13 9.20 137.40 More Info
    Scientific & Technical Instruments -1.42 148.4B 20.80 14.10 0.39 0.55 8.94 14.30 -45.90 More Info
    Semiconductor Equipment & Materials -1.64 93.5B 21.10 16.00 4.48 0.21 3.46 13.10 60.60 More Info
    Information Technology Services -1.55 56.2B 21.80 11.10 0.68 0.35 7.12 4.20 -1310.00 More Info
    Data Storage Devices -0.42 92.0B 23.10 14.60 1.53 0.30 6.78 9.30 65.00 More Info
    Information & Delivery Services -1.04 19.7B 23.70 39.50 1.07 1.88 262.59 14.50 52.50 More Info
    Application Software -1.37 556.5B 23.90 30.80 0.96 0.42 16.26 23.80 50.00 More Info
    Communication Equipment 0.37 468.9B 24.20 15.90 1.05 0.19 6.62 9.70 -95.60 More Info
    Personal Computers -1.91 206.1B 25.30 20.90 0.00 1.15 10.04 9.30 46.00 More Info
    Networking & Communication Devices -1.64 231.5B 29.90 16.30 0.41 0.20 9.60 17.40 42.20 More Info
    Semiconductor – Integrated Circuits -3.33 156.9B 31.20 10.30 3.15 0.21 3.36 13.20 124.60 More Info
    Healthcare Information Services -1.92 11.8B 34.00 31.80 2.60 0.77 10.77 23.00 -65.70 More Info
    Technical & System Software -3.34 77.1B 39.50 15.10 0.49 0.22 9.10 14.20 77.10 More Info
    Semiconductor – Broad Line -1.91 277.2B 39.90 8.70 1.41 0.26 3.87 8.40 0.00 More Info
    Business Software & Services -2.69 184.0B 40.30 13.40 1.30 0.17 12.59 9.80 277.00 More Info
    Semiconductor – Specialized -2.54 87.2B 40.50 11.00 1.51 0.26 6.36 12.90 59.40 More Info
    Internet Service Providers -3.18 5.0B 41.60 16.40 NA 1.32 16.27 6.50 -374.30 More Info
    Security Software & Services -1.97 18.2B 47.70 7.00 0.00 0.37 5.37 13.50 -524.30 More Info
    Printed Circuit Boards -1.01 19.7B 61.30 2.20 1.23 0.32 2.29 0.70 -33.60 More Info
    Internet Software & Services -1.13 79.2B 77.20 4.10 0.36 0.18 16.74 5.50 -136.50 More Info
    Computer Peripherals -1.86 45.4B 97.50 4.30 0.12 0.60 3.14 2.90 175.40 More Info
    Diversified Electronics -1.27 138.9B 220.10 0.20 0.81 0.33 2.96 0.10 190.70 More Info
    Processing Systems & Products -0.35 21.7B 341.30 0.70 0.11 0.87 7.72 0.30 -28.40 More Info
    Multimedia & Graphics Software -1.58 36.9B 578.00 0.60 1.46 0.43 5.14 0.50 -36.10 More Info

  5. Is AAPL overpriced? No, here’s why.

    Let’s do some math. Over the last 4 quarters, AAPL has earned $3.55 per share. That makes earnings $3.09 billion earnings without the iPhone.

    What kind of boost do we expect from the iPhone?

    Let’s say that AAPL makes $300 profit on every iPhone ($150 from the sale of the phone and $150 from the contract with ATT and/or others). If AAPL sells its target of 10 million iPhones, they boost their earnings by $3 billion dollars. That’s a forward P/E of 23.8

    I’d say that’s a respectable P/E for a company that makes soap. For a company that has room to grow, it’s a bit low. Based on these numbers, $200 stock price seems reasonable (P/E is 28.6).

    Are my estimates of AAPL’s profits on the iPhone too high? Should I also account for AAPL’s sales growth in PCs and iPods?

  6. aapl PE = 46.96

    If you consider that OK, it is your decision, and is this a great country or what?

    As for making soap, the list I posted above consist of a VERY broad section of tech companies, and the average pe is 61.953125. After all, over 6 billion people do not own any Apple product. Lots of room for growth. On the other hand, maybe all of the people that can afford the products already own them! What to do?

  7. “Stock prices have reached what looks like a permanently high plateau. I do not feel there will be soon if ever a 50 or 60 point break from present levels, such as (bears) have predicted. I expect to see the stock market a good deal higher within a few months.”
    – Irving Fisher, Ph.D. in economics, Oct. 17, 1929

  8. @Lee

    P/E is an indicator of earnings, not growth. I agree that Apple has had excellent growth, and I hope that it continues to do so. I have enjoyed using the products for 20 years and have 5 cpu’s and 2 ipods. That being said; The market nor any stock, as a general rule, will go always and only up or down. An indicator that can be used in judgements about the question regarding current valuations of a stock price is P/E.

    Apple growth can not continue into the future forever. The fact of the matter is, the greater the growth, the harder it is to continue the growth. A historical example of this can be found in shaving equipment. Years ago, manufactures discovered that once a man had purchased a razor (you could sharpen these and the blades were not replaceable) he may never buy another. We now have replaceable blades in razors with one, two, or three blades. Some have no replaceable blades, but the entire device is discarded once the tiny cheap non-replaceable blade is dull. I am sorry I do not know more about shaving equipment used by women, but I am willing to learn.

    What has all of this got to do with growth? Liked I mentioned earlier, more than 6 billion people do not have an Apple product, so there is lots of room for growth. The real question is not weather growth can continue, but is the RATE of growth sustainable. Forward P/E can be used to make judgements about this, and Apple has good prospects in the furture, if macro economic factors do not change. This is the rub. I am not bullish about macro economic outlook. I do know that even if the economy has a downturn people will continue to buy stuff, but will they buy what they perceived, rightly or wrongly, the expensive stuff?

    Another thing, many of the price targets that we see are for the NEXT YEAR!

  9. @doc

    I get it. You fear the future. The economy is going south and the bubble in the tech industry will burst.

    As for AAPL, you don’t give any specific reasons why AAPL is overvalued. In fact, you give a mixed picture when you say AAPL has room to grow and we should consider if AAPL can grow fast enough to justify its P/E.

    I’ve provided numbers to show that AAPL is not as overvalued as the current P/E indicates. Challenge my numbers or provide your own. Otherwise, state your fears in a sentence or two and save bandwidth for something more important than your entertainment.

    3 billion will be spread over 8 quarters. But once an iPhone is sold and the contract is signed, the profits are secured and they will make it into the books. Don’t try to obfuscate (look it up).

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