“A ‘tag’ is a label identifying a song using a proprietary code; in this case the code is for Apple iTunes, but IBOC proponents say stations can use other codes for music purchases from other companies in the future,” Leslie Stimson reports for Radio World.
“The identifying code or label is carried in the data bit stream of an HD-R station signal. A tagging-enabled HD Radio receiver stores information about tagged songs to its memory and transfers the tags to an iPod when the device is docked in the radio. When the consumer connects the iPod to his or her computer, iTunes automatically presents the songs in a new tagged play list for the consumer to preview, buy and download,” Stimson reports.
“Tagging requires a licensing agreement with Apple. No Apple hardware is needed since the tagging occurs using the station’s automation system or data management software. In either case, the information is captured and fed to the station’s HD-R importer,” Stimson reports.
“Clear Channel will be among the first to encode its IBOC stations for the iTune tagging and urged others to support the capability… Clear Channel Radio will encode its 400 main HD Radio stations and 300 HD2 signals… Some eight broadcast groups were said to be working out iTune licensing agreements with Apple in September; the alliance planned to announce their names at the NAB Radio Show… The first HD Radio receiver with the tagging, the Polk Audio I-Sonic ES2, is due to be available to consumers this month for $499 from specialty retail stores, Apple stores and direct from PolkAudio.com. JBL said its iHD system, due out sometime during the holiday season, would have the HD Radio/tagging capability. JBL did not announce a price for that unit,” Stimson reports.
Full article here.