“Amazon’s DRM-free prices are in line or even less than iTunes’ DRM prices. Think about that for a minute. The labels hate iTunes pricing — it’s what they constantly bitch about — yet here is Amazon with those same iTunes prices (or less!) for tracks having a distinct advantage,” Tom writes for The Small Wave.
“EMI wanted more money from Apple for singles with no DRM, but seem perfectly satisfied with Amazon’s 99 cent price for the same thing. Why? Further, Universal has repeatedly said they’d never remove DRM, yet they tossed a few hundred thousand DRM-less tracks to Amazon at only 99 cents. What gives? Why the special treatment?” Tom asks.
“In my opinion this is just a push for Amazon to get customers while the labels hope to break iTunes’ grip on the digital music world. If the store gets popular, expect the labels to raise prices and, unlike Apple, expect Amazon to have little issue with this. The labels might also rollout more tracks, but with DRM. We know Amazon’s video site is in bed with content providers (most recently NBC); they clearly have no issue with DRM. I think if Amazon were seen as a threat to balk at any of this they wouldn’t be getting this preferential treatment to begin with,” Tom writes. The music labels “just want to build a popular store with a partner who won’t argue over pricing and DRM restrictions.”
More in the full article here.
Pretty obvious, but it’s a welcome sight to have a well- and clearly-stated explanation jutting out of a sea of obtuse “Amazon’s an iTunes Killer!!!” screamers.
[Thanks to MacDailyNews Reader “Jon” for the heads up.]