“Video Ezy is in talks with Apple over ways the companies can become partners on delivering movies to the video chain’s customers electronically,” Asher Moses reports for The Age.
“The chain has long planned to offer customers the ability to walk into any of its stores with a storage device such as an iPod and load it up with movies, which they could then take home to watch on a dedicated set-top box,” Moses reports. “Video Ezy’s general manager, Andrew Gardiner, said the eBox electronic rental system would also be offered in Blockbuster stores. Video Ezy’s acquisition of Blockbuster Australia was given the green light by the competition regulator yesterday.”
“He would not go into any further detail but said the discussions with Apple had been going on for about a year. A spokesman for Apple Australia refused to comment,” Moses reports.
“Customers would only pay the 24-hour rental fee, part of which would go to the franchisee, once they started watching a movie. The system would reduce the number of store visits because it was possible to download up to 40 movies in one visit and pay for them only as they were watched,” Moses reports. “Mr Gardiner said the set-top box, which customers would need to buy in order to use the eBox system, would be offered in various configurations to suit different price points. He said it was likely the cheapest version would cost less than AUD$300 (US$250) and the most expensive version would be about AUD$500 (US$400).”
Full article here.