Morgan Keegan & Co: Apple’s European iPhone success in the hands of carriers, partners

Apple’s launch announcements for iPhone in the UK and Germany, besides providing an official launch date [Nov. 9], does not provide “any information that is not already reflected in shares of Apple,” Morgan Keegan & Co. writes for Barron’s.

“In contrast to the U.S., consumers in Europe are used to paying premium prices for high-end smartphones and multimedia phones… we expect the iPhone will be received at retail prices of £269 and €399 [in the UK and Germany respectively],” Morgan Keegan & Co. writes.

“iPhone sales may be pressured by the lack of Apple stores in the region… Consequently, the iPhone’s success appears contingent on the ability of European carriers to market and sell the device,” Morgan Keegan & Co. writes. “We are maintaining our estimates and reiterate our Market Perform rating.”

Full article here.

[Thanks to MacDailyNews Reader “Linux Guy And Mac Prodigal Son” for the heads up.]

MacDailyNews Note: In the Uk, iPhone will be sold exclusively in the UK through Apple’s retail and online stores, O2 and The Carphone Warehouse’s retail and online stores and will be sold in Germany through Apple’s online stores, Telekom Shops of Deutsche Telekom, and the T-Mobile web shop.


  1. Specifically for the UK market, Apple have good partners in O2 and Carphone Warehouse. I think UK-based consumers will have no issues purchasing from either O2 or CW retail locations [or online].

    From what I read, it seems USA consumers much prefer to purchase from an Apple-branded outlet – perhaps because of stock availability but probably more likely that AT&T;stores didn’t offer such a great customer experience.

    We’re lucky here in the UK that O2/CW stores are a pretty pleasant experience [if not as sexy Apple’s].

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