Apple Inc. will nearly double its iPhone production in the fourth quarter, TheStreet.com’s Scott Moritz is reporting, citing people familiar with the company.
According to Moritz, Apple plans to produce 2.7 million iPhones next quarter, up from the original target of 1.54 million units. Apple now plans 4.8 million iPhones to be produced in 2007, up from the previously targeted 3.6 million units.
The video report can be seen here.
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That would make sense, with Christmas buyers wanting iPhone but will it be enough?
Please – can we just stop reporting anything written by Scott Moritz or TheStreet? You know it’s false as soon as you see the byline, surely?
I hope that includes a new 16gb model.
The fuse has been lit on AAPL.
I love reports like this. The author never bothered to check his math before blathering away.
Let’s assume that Apple does sell 4.8 million iPhones this calendar year (my estimate is 4,190,000), with 2.7 million units during Q1/08, as reported. Simple math says Apple will have to sell 1,830,000 units during the current quarter to meet the “reported Apple plans”.
Problem is that nobody is tracking sales that exceed 1.1 million units sold this quarter, and, double 1.8 million is not 2.7 million units. Far from it. 1.8 million units is 40%
higher than just about everybody’s estyimate and means, considering the period of time at the beginning of the this quarter when iPhone supplies were seriouslyconstrained, that Apple has already doubled production. Maybe they have, but the author’s numbers don’t add up.
Double production followed immediately by new models with GPS?
He can’t make this up fast enough. There must be a new, harsh quota at TheStreet.com.
“citing people familiar”
That could be anyone from this thread. Hmmm. I think we know who.
http://www.roughlydrafted.com/RD/RDM.Tech.Q3.07/F521AA31-1E02-4DF1-86C3-AA022A105D18.html
Apple’s 4Q ends October 1st. So WTF is Zoon-award winner Moritz babbling on about?
Why are you posting a link to Scott Moreshitz? He’s the numbnut who says Apple missed their 1 million iPhones sold target on their first weekend of sale, citing unknown sources for this goal. In other words, he made it up, as part of his normal schtick of FUD.
How can Apple do this so quickly?
I thought those 4Gb iPhone manufacturing lines where unusable and the land unfit to produce… :O
They must have built on new sites.
This is nothing compared to what will happen when Zune 2 comes out. The new cool word “Squircle” will be so popular that it will surpass the “clickwheel” terminology as a de-facto navigational feature on personal digital players. WOW! Truly the WOW of Microsoft has only warmed up. I have already been practicing the art of repeating the word “Squircle” and maybe if I’m lucky enough, I will have a tattoo of Microsofts greatest marketing monickers. “WOW” “Zune” “Squircle”. I just get all giddy just looking and repeating these words.
good luck selling a mobile in Germany that doesn’t support UMTS/3G. Apple will become a laughing stock…esp. at that price point. Just look at RIM’s flagshipmodel, the 8800 – only supporting EDGE. You’ve got one guess on how this model sells in western Europe.
Squircle.
When you’re surrounded by a dozen angry, rabid, tree-dwelling rodents.
And they’ll target your nuts.
why listen to Moritz. i like that they have positive news. iʻm waiting for the opposite in the near future when they lock in their gains.
Little Moritz is the guy who in August spread the rumour that Apple was cutting its orders with suppliers in half and sent AAPL tumbling down. MDN obediently feeds the beast.
Squircle? That word is already in use on Flickr, in the ‘Squared Circle’ group.
http://www.flickr.com/groups/circle/
YES.
Cos Germany will want a MILLION and a half.
The UK will want the second MILLION and a quarter.
There are still three quarters of a MILLION reserved for American’s XMAS shopping… and
…and well so my math sucks…
…but I am confused how the article reads.
Hey Originalrecipes,
Don’t forget ‘Origami’. I have that tattooed on my left buttock. I have ‘Zune’ on the right side. And I have a portrait of Steve Ballmer smack dab in the middle. He has one Zune brown eye.
The Street–and Moritz especially–is in the business of manipulating stock prices, using fake good news, fake bad news, and “shocking” changes when fake news turns out not to be true.
Pure fiction, as Roughly Drafted has documented quite thoroughly.