Cringely: Google’s plan for world domination and how Apple’s involved

“Like a lot of other pundits, I keep facing the fact that Google CEO Eric Schmidt is on the Apple board and expecting that association to manifest itself eventually in some form of product or service alliance, but that has yet to happen,” Robert X. Cringely writes for PBS. “Could this finally be the time?”

Cringely seriously doubts that Apple will be involved in 700-MHz auction action. “Apple’s current rumblings about the 700-MHz band are more likely Jobs helping Schmidt. If the mobile carriers interested in the 700-MHz band think that it might cost them $16 billion rather than $6 billion to win the auction, they might not bid at all, allowing Google to get the property for less than it might have had to pay in a contested auction. At some price the deal becomes uneconomic for the mobile carriers and, given their small minds and squinty eyes, they’ll see it as uneconomic for Google, too. ‘Let Google take the fall,’ they’ll think,” Cringely writes.

Cringely writes, “But Google won’t be falling.”

“The huge expense of buying the 700-MHz band and building out the infrastructure could be made a lot less huge if Google didn’t have to build out the infrastructure. No traditional mobile company could get away with this, but I think Google could,” Cringely writes.

Cringely explains how in his full article and also writes that Apple’s iPod classic has issues that will soon create some PR problems (supposedly, Apple will have its corporate hands full with this which is another reason why Apple won’t be involved in 700-MHz auction. A typically wild Cringley-esque overstatement, but back to the matter at hand).

Cringely writes, “Google would overnight become the largest U.S. ISP with direct and very high-performance access to its customers, including those using the new Google Phone or any other phone that supports WiFi connections, like the iPhone and many others. Google becomes the biggest and lowest-cost ISP and potentially the biggest and lowest-cost mobile phone company in the bargain.”

Full article here.

Um, what if the rumored Google Phone (gPhone) is really the Apple iPhone?

27 Comments

  1. ” I keep facing the fact that Google CEO Eric Schmidt is on the Apple board and expecting that association to manifest itself eventually in some form of product or service alliance, but that has yet to happen,”

    Unless you count the fact that apple got YouTube to convert their entire library to a format compatible with the iPhone and aTV.

  2. Steve Jobs left a HUGE hint at the D Conference that many people seem to overlook. The combination of cloud services (Google) and great local client applications (Apple) is a powerful thing. He believed that its full benefits havent been realized yet. I dont’t believe google will ever be a hardware company, they will be a cloud service company.

  3. I have predicted long ago that Google will get in bed with Apple and use the iPhone to dominated the web. This could be right time to have this all come together.

    Will someone please answer this question. Knowing Apple’s iPhone platform, why would Schmidt go with anything else? What are the benefits to go with another operating system other that OSX?

  4. “If the mobile carriers interested in the 700-MHz band think that it might cost them $16 billion rather than $6 billion to win the auction, they might not bid at all, allowing Google to get the property for less than it might have had to pay in a contested auction. At some price the deal becomes uneconomic for the mobile carriers and, given their small minds and squinty eyes, they’ll see it as uneconomic for Google, too. ‘Let Google take the fall,’ they’ll think,” Cringely writes.”

    How could it possibly make more sense for them not to bid than simply bid what they think it’s worth to themselves?

    As a piece of analysis this is really stupid.

    “What are the benefits to go with another operating system other that OSX?”

    If you’re Google, Linux makes much more sense.

  5. More “Google can do ANYTHING because they’re *Google*!” rubbish.

    When has Google been a consumer electronics company? What about a search engine/web apps company says “we can design an advanced electronic device?”

    This is yet another symptom of the financial analyst la-la-land we’ve been living in for the last decade.

  6. This GOOGLE cloud server APPLE Thang…
    is the KEY to KILL Canadians poor phone systems.

    BELL & ROGERS & TELUS & PRIME

    bye bye…

    This is how JOBS will bring iPHONE to CANADA.

    THIRD time saying this.

    DONE.

    DO not tell my boss I told you. OK.

    My job is on the line over this.

  7. Google should acquire the 700 MHz spectrum, buy Sprint and use their infrastructure to bring online a wireless ISP capability almost overnight. Sprint is already building out a WiMAX network.

    They could offer voice and data services over WiMAX and blow away the competition.

  8. doubt Msoft will let them win the auction

    Maybe.

    It’d be fun to watch though. Best thing that’d happen is MS would blow their entire cash reserve to win such an auction.

    Then imagine the hilarity as they try to squeeze Vista into a device to use the spectrum….

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