“NBC couldn’t have worse timing,” Vince Horiuchi reports for The Salt Lake Tribune. “The Peacock network, home to great series like ‘The Office,’ ‘Heroes’ and ‘Friday Night Lights,’ cut itself off from iTunes earlier this month in a move that is sure to hurt NBC much more than it will Apple, which owns the downloadable music and video service.”
“It’s the most bone-headed move a television network can make right now. For one thing, NBC pulled out of its contract with Apple a week before the introduction of a whole new lineup of iPods, including the new iPod ‘touch,’ which has a 3.5-inch-wide screen perfect for viewing video,” Horiuchi reports.
“It also doesn’t help that this deal went sour just before the start of the fall TV season, when millions will be turning to iTunes to get episodes of new shows,” Horiuchi reports. “Finally, NBC, which is in fourth place in the ratings, needs iTunes to drum up interest in its series. Many credit the success of ‘The Office’ on iTunes for giving that sitcom a leg up on television.”
Full article here.
[Thanks to MacDailyNews Reader “Mike in Helsinki” for the heads up.]
Some of the “many” who credit iTunes for the success of “The Office,” include the NBC boneheads themselves.