Apple lowers 8GB iPhone price to $399 for holiday season; iPhone sales on track

Apple today announced that it is on track to sell its one millionth iPhone before the end of September, and to make iPhone affordable for even more customers this holiday season, it is lowering the price of the most popular iPhone model with 8GB of storage from $599 to just $399.

“The surveys are in and iPhone customer satisfaction scores are higher than we’ve ever seen for any Apple product,” said Steve Jobs, Apple’s CEO, in the press release. “We’ve clearly got a breakthrough product and we want to make it affordable for even more customers as we enter this holiday season.”

The 8GB iPhone is available immediately for $399 in the US through Apple’s retail and online stores and AT&T retail stores. The iPhone 4GB model will be sold while supplies last.

MacDailyNews Take: 8GB iPhone early adoption price = US$200.


  1. No Beatles = disappointment for me. There is nothing there of use to me except the iTunes store on my iPhone. Do I get a $200 rebate?

    I was so ready to buy a lot of Beatles albums tonight. I still want the remastered Sgt. Peppers.

  2. weird decision.

    the current line of products makes no sense.

    why buy the iPod touch, without a hard drive, and not that much cheaper than the iPhone ?

    why reduce the price of the iPhone by $200 ? that is really a bad sign.

    i guess new iPhones are on their way, a 16GB model, maybe one with GPS ?

  3. I am surprised there was no Beatles announcement but honesylt, I have the CD’s I wanted already ripped years ago.

    I like the ability to buy from my iPhone ( a bit miffed they dropped the price $200!).

    What I really wanted was HD movie rentals! Oh well…the NEXT announcement I suppose.

  4. “why buy the iPod touch, without a hard drive, and not that much cheaper than the iPhone ?’

    Have you somehow missed the hundreds of discussions about how people want an iPhone minus the phone? Well now they got it.

    Most of iPhones features without the contract and AT&T;.

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