Apple could sell more Apple TVs if they streamed Steve Jobs’ keynotes live

By SteveJack

Besides all of the obvious stuff (increased quality, larger content library, ability to buy directly, etc.), Apple could sell more Apple TVs if they simply streamed Steve Jobs’ keynote presentations from Macworld Expo, WWDC, and the special events throughout the year LIVE — exclusively for Apple TV owners.

Just as they now stream movie trailers on-demand to Apple TVs, Apple should stream live Apple events to those with Apple TVs.

It’s possible. Just set up the necessary bandwidth with Akamai and add an “Apple Events” button to the menu. The cost of streaming a few events each year only to Apple TV owners should be easily exceeded by increased Apple TV sales. I’m not saying this will sell millions upon millions of additional units, but it would sell some Apple TVs. If nothing else, it would be a nice perk for the Apple faithful.

The only way to see these events as they happen is to go there in person (either by paying admission to the events that are open to the public or by getting invited as a member of the media) or — imagine it — by owning an Apple TV.

Based on the interest that exists for viewing Jobs’ presentations, adding that feature alone would sell more Apple TVs, set a precedent, and also allow Apple to test delivery of live content. (Of course, Apple TV owners would also be able to watch the keynotes after the fact; streamed at their convenience like the movie trailers.)

Oh, sure, there might be a technical glitch during a keynote, but Apple and Jobs are very prepared and usually handle them well when they arise. They’re rare and they’d get reported anyway, so I don’t see that as much of an issue.

If you don’t own an Apple TV, would having access to live Steve Jobs keynotes increase the likelihood that you’d buy one?

If you already own an Apple TV, wouldn’t you like to have such a capability?

SteveJack is a long-time Macintosh user, web designer, multimedia producer and a regular contributor to the MacDailyNews Opinion section.


  1. With all respect, Steve, I disagree that sales figures would rise appreciably if Apple keynote speeches were streamed to the AppleTV. The audience is quite small, especially considering the time of broadcast vs. the average work day of 9-5 for most people.

    I think, however, that the single biggest thing Apple could do to sell more AppleTVs would be TO ADVERTISE IT for goodness sake! Why do we not see ads for it on tele? The only thing I can think of is that Apple is testing out a set of technologies this way in order to build those technologies into future products*.

    *like, for instance, having iPods relatively recently be able to “back-sync” purchased music from the iPod to the main iTunes library on the computer. This was a great way to work out and troubleshoot how to back-sync purchased music for the new Wi-Fi version of the iTunes (Mobile) Store.

  2. Apple TV is only a test for what will surely be a future real TV produc line from Apple….probably in 2-3 years. before then Apple will have commissioned a few “iTunes” original TV shows and movies. Content distributors like NBC better beware.

  3. You gotta be kidding me. I shudder to think that watching Jobs talk could influence someone to drop a couple of hundred bucks on a device. If the device does what you need – great, buy it. But watching one of the worlds uber-geeks speak shouldn’t have anything to do with it.

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