Apple iMac shortage combined with ‘astronomical’ demand halves profits of New Zealand’s Renaissance

New Zealand’s “only distributor of Apple computers and iPods says interim profit halved because it does not have enough products to sell and warns the shortages will continue. Renaissance said yesterday that profit for the six months to June fell 53 per cent to $1.2 million,” Gareth Vaughan reports for The Dominion Post.

“Managing director Paul Johnston said though the shortage was mostly in Apple products,” Vaughan reports. “It has been estimated that between 50 and 60 percent of Renaissance’s earnings come from Apple products.”

“Mr Johnston said an upgrade of Apple’s iMac computer meant there had been a shortage of the old model and an ‘astronomical’ demand for the new model could not be met.
He was unsure how long the shortages would continue,” Vaughan reports.

Full article here.


  1. I’m not going to get a new iMac because my old one suddenly stopped working. I can’t stand a product that just drops dead in the middle of using it.

    For some reason, when it died it took with it my TV, the ceiling light, a stereo, and clock radio. In fact the entire room it was in went dark the same time as the iMac. I think it must be a memory leak.

    My friends tell me I should check this thing called a “circuit breaker” in the basement, but I don’t see how that would fix a memory leak.

  2. You’ve been using my new iMac to play Wow? Jesus, Dan, why don’t you go out and get a job, or at least clean up the place. I know it’s not your fault the restaurant closed, but you have to put an end to this new slacker lifestyle of yours.

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