“Carton and Jim Woods report of 74 Apple iPhone owners are in, including what these early adopters liked best and disliked most about the new multifunctional device. We also asked 3,000 non-owners about their future cellular purchase plans,” Paul Carton and Jim Woods report for ChangeWave.
“The Alliance survey was conducted July 18-25, 2007, less than a month after the iPhone’s release, and the findings are good news for Steve Jobs and company,” Carton and Jim Woods report.
“Seventy-seven percent of Alliance members who own an iPhone reported that they are very satisfied with the device, and another 15% said they are somewhat satisfied, for a combined 92% satisfaction rating — the best we’ve seen for a cellular phone device,” Carton and Jim Woods report.
“To put this in perspective, in our most recent consumer cell phone survey, we also received satisfaction ratings on the other leading cell phone manufacturers, and the closest competitors to the Apple iPhone in terms of customer satisfaction were Research In Motion — 50% said they were very satisfied — and Sanyo — 48% said they were very satisfied,” Carton and Woods report.
What did iPhone owners like best about their iPhone? 66-percent chose “integration of cell phone, iPod, and Internet browser.”
What did iPhone owners dislike the most? 35-percent chose “speed of AT&T’s EDGE network.” (Big surprise.)
Carton and Woods report, “When we asked about additional iPhone features they’d like to have, owners pointed to voice recognition (15%) as the No. 1 thing missing from their iPhone, followed by personalizing features (13%) and GPS (13%).”
Carton and Woods report, “In one of the most positive overall survey findings, 89% of owners said they would recommend the Apple device to a friend or colleague.”
More info, likes, and dislikes in the full article here.
Interesting… I know it’s a small sample size, but try selling this headline to the people waiting at the f*ing “Genius Bar” because their iphone was completely dead. All the while they took my less than 2 weeks old macbook for repairs because of unusual and annoying vibrations. =( Used to be nice when all there was less on the bandwagon.
The problem with these results is that most of the “early adopters” are Apple/Mac geeks who rarely have anything bad to say about an Apple product.
Once more of a mainstream buyer starts nabbing up iPhones, those satisfaction ratings will likely stumble a bit.
> The problem with these results is that most of the “early adopters” are Apple/Mac geeks who rarely have anything bad to say about an Apple product.
Nonsense. Apple sold half a million iPhones during the first 2.25 days. It went WAY beyond the Apple/Mac geek-base. Since then, even more “mainstream” buyers have bought the iPhone.
The 8% that were not satisfied were probably griping about AT&T customer support.
Wow, what an ugly website that Changewave is….
EDGE has been fine for me. It’s the WiFi that has been much more problematic.
But my single biggest gripe is that the frequency that AT&T uses for GSM in my “5-star coverage” area (next to Arlington Cemetery) has no building penetration making my iPhone next to useless at home.
Apple needs to add a GSM repeater to their product line-up or build those capabilities into the next Airport Express.
My iPhone is great.
My sister and two brothers each bought one after using my iPhone.
“Nonsense. Apple sold half a million iPhones during the first 2.25 days. It went WAY beyond the Apple/Mac geek-base”
@Ken1w
No, Apple sold 270,000 iPhones in the first two days. We have no idea what Sunday and the following weeks have been like.
And Apples “geek” base has to be at least 1 million.. The majority of first weekend purchasers likely fall into the hard-core geek base..
I waited in line at the Apple store Irvine Spectrum and out of hundreds of people (apart from the occasional teen-ager,) 8/10 of the people in line were what most people would call “Apple Geeks.”
really? all the sale were to the geek base?
i know a LOT of Mac geeks, none of them bought iPhones in the first 5 days. i know 4 iPhone users, 3 of them have never owned a Mac.
granted that is an even smaller sample, but if you are going to pull numbers out of your a$$, so can i….
…and mine have an actual basis.
“really? all the sale were to the geek base”
Yep, every single one, that’s what I said isn’t it? NOT.
Try taking the reading comprehension 101 course at your local adult high school and then come back and try to argue.
Calm yourselves gentlemen please.
Mr Skewed is likely correct that satisfaction figures will slip once the iPhone sales mature.
However, Mr Skewed is not correct in being so quick to type spite when he is offended.
“We do acknowledge the potential for bias from these new iPhone owners — the fact that they rushed out to buy it means they were already favorably predisposed toward the gadget.
However, the business and technology early adopters that make up the ChangeWave Alliance tend to be harsh critics of technologies that do not live up to their expectations. So, although these are the first wave of buyers, it’s likely that their opinions are based on the real world merits and flaws of the iPhone.”
We should read the report in question before making any comments.
@Gentlemen
But…But..But…
Oh okay Shen, skip the course, I’ll battle it out here and now
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“Once more of a mainstream buyer starts nabbing up iPhones, those satisfaction ratings will likely stumble a bit.”
I think the reverse is true. The Apple fans went in with high expectations. The mainstream buyers will go in without high expectations after years of using ordinary cell phones and they will be amazed!
>ken1w wrote: Nonsense. Apple sold half a million iPhones during the first 2.25 days. It went WAY beyond the Apple/Mac geek-base. Since then, even more “mainstream” buyers have bought the iPhone.
I’m a semi-knowledgeable Mac guy; I’ve been an Apple customer since the ][e days. I’d say the poster you replied to has a point.
Mac users, and more generally Apple customers, tend to be ultra-forgiving of Apple and ultra-critical of everyone else. I’d wouldn’t be surprised if a large portion of that sample merely checked every favorable choice just to pump up the numbers. That tends to happen with customers who form an emotional attachment to their toys.
… and Apple is a master at producing products that make forming the emotional attachment easy.
So going back… that nonsensical post wasn’t the one you replied to but the one you typed in as you couldn’t live with the 8% of GRIPE (your word) and had to blame it on AT&T.
Nice try, sport.
GPS???
I thought GPS was mandatory by now, for E-911 service.
I’ll bet GPS is there, just waiting for an automatic update to make it accessible.
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@Chris,
I disagree.
I think Apple made a “Hit and Miss” with the iPhone.
The Hit was the GUI, multitouch and the design. It’s simply amazing.
However, they “Missed” with some of the very basic functions that people have come to expect from a cell phone.
As a self professed “Geek,” I can forgive what they missed because I know that this is a 1.0 product and these functions will be added easily enough over time.
But I think that though ordinary consumers may be wowed initially with the interface, they will be less forgiving about not being able to do some of the things they’re become accustomed to doing on much lesser devices. Not matter how revolutionary the GUI is. A lot of the great things go unnoticed and are under appreciated by average consumers if they can’t do things like Copy/Paste, MMS, video capture, etc.. etc.. etc..
The iphone was a complete HIT!! Mac or not, I suspect the only people that don’t like it either never tried one or just hate ANYTHING from Apple…..they are out there and they know who they are. The best part about the iPhone is that it is easy to update via software. I would be very surprised if Garmin etc were not making a GPS base to link to Google Maps….if they aren’t they should be. It is the wave of the future and for a first attempt it is REMARKABLE! It makes my Treo look like something somebody glued and taped together in their garage.
Jim
I bought my first Mac on the day they came out, January 24, 1984, and have had about 50 Macs since. I also seem to own one of everything else Apple makes including a wad of shares. And yet, even though I bought an iPhone on Saturday morning (the morning after – I’m not that crazy), I started out disliking the device. It seemed cramped. Like “Honey, I shrank the Laptop.”
As time has passed, it’s grown on me.
Just another perspective.
I suspect it will be remembered as an “inflection point” device, changing forever expectations.
@Jim
You’re comment just reinforces what I said in my original post.
“Apple/Mac geeks rarely have anything bad to say about an Apple product.”
>Jim wrote: I suspect the only people that don’t like it either never tried one or just hate ANYTHING from Apple
Your suspicions are completely misguided.
It’s not in the rulebooks that you have to like absolutely everything Apple does.
“It’s not in the rulebooks that you have to like absolutely everything Apple does.”
Attention, MPC Guy.
Please report immediately to the closest Apple Store for a mandatory rulebook trade-in. Your cooperation is appreciated and only casually monitored. Thank you.
I want my Tele-Turd! And I want it to squirt to my Zune!
NOW!
DUH!!!
92% of people who already own a iPhone.
These 92% were people who investigated the device BEFORE buying so they KNEW about:
1: Lousy Edge Network
2: No GPS
3: AT&T lockin
4: Non-user replaceable battery.
and so on.
A BETTER survey would be the reasons WHY PEOPLE DIDN’T PICK A IPHONE.
Geek base?!? I bought my very first cell phone, an iPhone, on the first day of sale, and I doubt that makes me the “geek base”?
What they need to ask the iPhone owners is “is the edge network speed worth the extra battery life?”
I would like to hear the answer to that one.