Apple posts two new iPhone ads (with video)

Apple has debuted two new 30-second iPhone TV ads on U.S. national networks (began airing yesterday, according to MacDailyNews readers) and also added them to their roster of iPhone ads featured on

All the Parts:

All These Years:

See the ads in higher quality and in various sizes here.

[Thanks to MacDailyNews Reader “Tom” for the heads up.]

MacDailyNews Take: We’re not so sure if broadcasting the ideas “can you really afford this?” and “you got along without it for years and you survived” are quite the marketing double whammy for iPhone that Apple desires. We understand the intent, but what the ads subtly imply could backfire. Two hints: never run these ads back-to-back and hire some new copywriters.


  1. @eMAx

    Agreed, let’s get some new music. Let’s rock!

    I don’t agree with MDN’s take on the bad copywriting. iPhone is currently a must-have luxury item and it’s simply being marketed as such. The copy basically says, you’re behind the times–a caveman–if you don’t have one of these.

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