setteB.IT reports that Apple’s “store-in-store” strategy is expanding to Italy. The very first store within a store opens in Milan tomorrow July 24th at Mondadori Multicenter in via Marghera 28.
On Wednesday July 25th the second one will open in Rome in via delle Vigne Nuove within the biggest (6000 mq or 65,000 sq feet) european Mediamarkt store; Mediamarkt has also has 5 stores within stores in Germany, one in Belgium and one in Holland; Mediamarkt in Italy operate under the Mediaworld and Saturn Brand; the store in Rome is a Mediaworld store.
Photos are here.
Milan, the fashion capital of Europe comes into the fold.
Yeah, they’re pretty much doing ‘apple shops’ all over the place:
France, UK, Ireland, Germany, Italy, Spain.
Don’t forget Australia!.
They’re busily constructing flagship stores in Sydney (where I live) and Melbourne.
Shrink wrapped stores inside the store!