“Leave it to Apple Chief Executive Steve Jobs to create a frenzy that gripped every gadget fan in the country. The hype, however, started with what I consider Jobs’ best presentation to date—the introduction of the iPhone at the annual Macworld trade show in January,” Carmine Gallo writes for BusinessWeek. (Carmine Gallo is a Pleasanton, Calif. communications coach and author).
Gallo writes, “After watching and analyzing the presentation, I thought about five ways to distill Jobs’ speaking techniques to help anyone craft and deliver a persuasive pitch.”
1. Build tension
2. Stick to one theme per slide
3. Add pizzazz to your delivery
5. Be honest and show enthusiasm
Full article here.
‘Tis a pity how quickly Carmine has forgotten Jobs’ iPod Hi-Fi unveiling.