Macworld Expo iPhone keynote Steve Jobs’ best presentation ever?

“Leave it to Apple Chief Executive Steve Jobs to create a frenzy that gripped every gadget fan in the country. The hype, however, started with what I consider Jobs’ best presentation to date—the introduction of the iPhone at the annual Macworld trade show in January,” Carmine Gallo writes for BusinessWeek. (Carmine Gallo is a Pleasanton, Calif. communications coach and author).

Gallo writes, “After watching and analyzing the presentation, I thought about five ways to distill Jobs’ speaking techniques to help anyone craft and deliver a persuasive pitch.”

1. Build tension
2. Stick to one theme per slide
3. Add pizzazz to your delivery
4. Practice
5. Be honest and show enthusiasm

Full article here.
‘Tis a pity how quickly Carmine has forgotten Jobs’ iPod Hi-Fi unveiling.

32 Comments

  1. I’m such a nerd for saying this, but the iPhone presentation was a marketing tour de force, the likes of which the tech world has never seen before, and may never see again. It was the perfect blend of jaw-dropping product and spot-on salesmanship. I watched it twice, and the second time I literally got goosebumps–not only from how cool the iPhone is, but also what a truly awesome job SJ did selling the thing.

    Imagine if anybody else had demo’ed the iPhone: Phil Schiller, Bill Gates, Sony’s CEO, etc. They wouldn’t have generated *nearly* the same amount of buzz.

    This is where the nerd-meter goes off the charts: I think of that demo in the same way that I think of a good movie; I’ll probably watch it again and again.

  2. Steve also uses repetition to emphasize his points. He states things 3 times. Remember? An iPod, a phone, and an internet device. An iPod, a phone, and an internet device. An iPod, a phone, and an internet device. Are you getting it?

  3. @Steve is literally honest
    The iPhone IS literally 5 years ahead of its time because aspects of the user interface that have an astoundingly significant and unique impact on the total user experience will likely not be duplicated in that time. Patents and the inclusion of the highly sophisticated operating system, OS X, which is not available to other handset makers is the roadblock. As it did for Apple, it will require other handset makers to invest in years of intense development to create a new OS or retool an existing to match the sophistication of OS X. And without an OS as mature as OS X they will not be able to truly produce a product that can catch up to where the iPhone is today. On top of that, Apple will not stand still. Can the competition skate to where the iPhone puck will be when they launch a competitive product? I sincerely doubt it. You see, it’s not the individual features that the other handset makers need to catch up to in five years, it’s the platform; it’s the nano computer device that the others do not have and cannot readily duplicate. The features that you feel are lacking in the iPhone will be easily added and surpassed in due time. But the noteworthy improvements in the way individual features are implemented and interact, the essence of the iPhone’s significance and importance, these are the things of which Jobs literally, honestly and accurately states are at minimum five years ahead of the competition.

  4. It was anti-climactic when Steve Jobs introduced the iPhone as:

    1. Widescreen iPod
    2. Phone
    3. Breakthru internet communications device

    The crowd went wild after 1 and almost exploded with glee on 2. When he said 3, the crowd was like “Huh? Oh. Okay. Whatever that means.”

    Steve should’ve built up the excitement by saying that the device would be:

    1. Widescreen iPod
    2. Breakthru internet communications device

    Oh, and one more thing: It’s the greatest cell phone ever made.

  5. @Thomas
    That’s a formidable scenario, you should buy all the iPhones v.1.0 I can get your hands on, because you can sell them on ebay for let’s say $1000 (top-of-the-line price in Europe) at least until 2012. They will always be a better bargain than handsets from other companies, which may win in features but loose on the platform.

    I believe I am slowly getting it …
    Glass screen is platform.
    Plastic screen is a feature.
    8 hour talk-time is platform.
    5 hour talk-time is a feature.
    iTunes is platform.
    mp3 is a feature.
    Flicking and pinching are platform.
    Tapping, voice activation or shaking are features.
    Activation through iTunes is a platform.
    Simply inserting your old SIM to your new phone is a feature.
    Turn-by-turn google maps are platform.
    GPS is a feature.
    S60 and Windows Mobile are features.
    Web 2.0 applications are platform.
    Java applications are features.
    YouTube is platform.
    DVB-H is a feature.
    ATT is platform.
    Any other carrier or unlocked phone is a feature.
    Apple logo is platform.
    Any other logo is a feature.

    No, honestly: I believe not many people will buy any phone because of the platform or operating system, but rather because of what you can do with it, what you want to do with it, what kind of statement you want to make and how much you want to pay for the fun. What you can do with it comes from the features, the platform, the carrier and the supported proprietary and third-party applications.

    If all the people in the world think the operating system is the most important, iPhone would win 2007, and Nokia, SE, LG come with Linux/Vista mobile 2008 no matter the price.
    If all the people in the world think that picture/video is the most important, Nokia and SE would win 2007, Nikon and Canon in 2008.
    If all the people in the world think phone should be cheap, Nokia would win 2007, Apple would cram the cheapest GSM chip inside white piece of plastic in 2008, followed by pink, green etc in 2009.
    If all the people in the world …

    But there’s no golden standard of the phone for all the people in the world today and no single goal of how the mobile phone should be five years from now. Which is kind of my point. Think different, and not canonical different, but different different, almost like you would have your own ideas;)

  6. The best ever was the Mac rollout in 1984.

    The iPhone presentation is very near the top.

    And who can forget “One more thing…”. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

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