“About a quarter of those looking for computers during the summer months favor Macs versus other brands and could create a ‘transformation’ in market share for Apple should the study’s claims hold true,” Aidan Malley reports for AppleInsider, citing on a new ChangeWave study.
“Over the course of the next three months, about 22 percent of those respondents looking for desktops and 28 percent of notebook seekers intend to buy an Apple computer. The jumps represent an extra 4 and 9 percent of the total survey base switching allegiances compared to the March quarter, the analysts say,” Malley reports.
“‘Clearly, it’s that the advance publicity and release of the Apple iPhone is concurrently having a ‘Halo Effect’ on Apple computer sales,’ ChangeWave notes. The survey was conducted in early June, just as Apple’s ad campaign for the iPhone shifted into higher gear in anticipation of the June 29th launch. Shoppers interested in Mac OS X Leopard looking to upgrade upon its release were also cited as a possible factor,” Malley reports.
More in the full article here.