Understanding future implications of Apple’s iPhone software strategy

“The real reason Apple developed Safari for Windows has everything to do with new directions in development for Apple. And I would suggest folks start looking out beyond what they can see today. Yes, Apple has big plans for Safari on iPhone, but it also has big plans for Safari on other devices in the works — what Jobs recently referred to as ‘post-PC devices,” Anthony Frausto-Robledo writes for Architosh.

“So can we expect Safari on future Apple devices other than the iPhone? The answer has to be absolutely, and possibly very soon. Thus could be the real significance and real purpose of Safari on Windows. It’s not to do battle with Microsoft on the desktop — its to prepare for what Jobs referred to as the real revolutionary stuff…on the post-PC devices,” Frausto-Robledo writes.

“Future iPods and other, yet to be announced Apple post-PC devices, all play in role in Apple’s somewhat intrepid decision to hold third-party development to AJAX and Web 2.0 on the iPhone,” Frausto-Robledo writes.

“Who is to say that Apple isn’t ramping up a huge SOA (service oriented architectures) strategy for the iPhone and that Google is a major partner in this undertaking? If they can create a simple way to choose, watch, rate and share over 10,000 videos over the Net, what is so hard about building tools that enable the same to 10 million documents, files or records in a database?” Frausto-Robledo asks. “It is Google today, but it could be Oracle, SAP, and Salesforce.com tomorrow.”

Full article – recommended – here.

[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]
Have you grown weary of the same old iPhone FUD pieces bought and paid for by Apple’s (and AT&T’s) soon-to-be-steamrolled competitors? We have – and we still have a week left to go of reading weak, futile attempts to defend a defenseless market! Ugh. So, take a break and read something intelligent via Architosh. We’ll resume wading through the Dvorakian-style sewage soon enough.


  1. If apple is poised to go the web 2.0 route of applications based on browsers for all of these new platforms… it leaves one wondering what will happen with their development tools… they have yet to really add web development features to their xcode suite. Is this on the way? It would be nice because development tools for these types of apps could use the apple touch.

  2. This guy is absolutely right.

    > Could you honestly imagine SJ introducing some new product for IT, like a SOA SAP device?

    No, but the iPhone and it’s later “offspring” will be able to handle such tasks with ease. Web-based apps are the future, and Apple is leading the way. Apple made a stealth entry into the music industry with iPod and iTunes (just an expensive music player); it’s now one of the most powerful players. Now it’s doing the same thing with iPhone; the iPhone is “just an expensive phone” (until it isn’t).

  3. The problem I see with Apple software is that it’s too lean – pared down to the essential to such an extent that you have to conform to what they decide you need. You don’t have the options to customize as much as other software. Does Safari even have an offline option? URL field below the buttons?

    I’ve always ignored Mail on Panther so I decided to give it a try on Tiger – ughh. Now, Tiger is giving me strife when it comes to selecting my default email application. Choosing anything that is not in the list provided by Apple defaults back to Mail.

  4. Yeah, like Oracle, Sap, Salesforce, etc have tried to play nice with Apple.

    Nothing they do supports Apple out of the Box, you always have to download patches (Oracle) etc. to get minimum capability with Apple Mac products.

    IBM Lotus Notes, what a joke, the supports woeful, and reinforces to enterprises that its additional cost and time to support Mac’s.

    Apple and Google have to find a way to leave this crew and microsoft in the dust. High cost systems like Oracle, SAP, Lotus Notes, Microsoft and it’s annual licensing fees. They all feed off each other, and nobody is interested in making it simple and cost effective. IT has feathered their beds with first IBM and now Microsoft, Oracle and SAP and the like.

    The only way out is to leapfrog past them. They need to work from small business and consumers on up the ladder.

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