NPD: Apple Mac continues to take market share away from Windows PCs

“Apple’s share of desktop and notebook sales online and through brick-and-mortar stores in May rose to 13% from 11.6% in April [in the U.S.], according to The NPD Group,” Antone Gonsalves reports for InformationWeek.

“Apple notebooks and desktops in May continued to take market share away from Windows PCs in the consumer market,” Gonsalves reports.

“Apple’s share of desktop and notebook sales online and through brick-and-mortar stores rose to 13% from 11.6% in April, according to The NPD Group. Apple notebook sales rose to 14.3% of overall purchases from 12.5%, while desktop sales inched up to 10.4% from 10.2%,” Gonsalves reports.

“In May, the overall notebook market grew by 40% over the same month a year ago. Apple outpaced overall market growth with a year-to-year jump of 65%,” Gonsalves reports. “Windows-based notebooks saw a 37% increase in sales… Desktop sales in general were far less than notebooks, and neither Apple nor Windows PC vendors showed much progress.”

Full article here.

Gregg Keizer reports for Computerworld (Apple sells one of every seven notebooks), “Apple Inc. got help from the update to its MacBook laptops to push its share of the laptop market up nearly two points in May, to 14.3%, a research firm said today. ‘Whenever Apple gets a new product out, they get a nice bounce,’ said Stephen Baker, an analyst at NPD Group Inc. According to NPD’s data, the laptop ‘bounce’ was 14% month-over-month. ‘”Desktops sales are declining, but [Apple’s] are declining a little less than others.'”

“Baker also said he expects Apple will soon revamp its primary desktop line, the iMac, a move that Apple-centric bloggers predicted would happen at last week’s Worldwide Developers Conference (WWDC), but are now forecasting for end of July or early August,” Keizer reports.

Full article here.

[Thanks to MacDailyNews Reader “Robert” for the heads up.]

40 Comments

  1. Mark,

    It has been said before, but the main reason these people bought a Mac is to get away from Windows, use iLife and enjoy great hardware design.

    Some may use Windows for a program here or there, to check/proof a web design, but outside of that, they will use Mac OS as their primary OS, and many don’t ever install Windows, even though they thought they would need to.

    For those people that buy a Mac just for the hardware, then install Windows on it, completely blowing away OS X – I would guess we can count those people on one hand – a hand who’s missing a few digits.

  2. With the upcoming sale of the iPhone next week, I imagine the OSX platform and Apple products will only continue to increase market share. Apple is really on a mission here, with its full assault on increasing its user base with OSX, desktop and mobile computers, convergent consumer electronic products (iPods, iTV, iPhones), software, retail, server market, services, etc. Did somebody say ultra-portables?
    Sorry, Zune Tang but it’s true. It only gets better!

  3. There’s something funny about these statistics. The most recent market share stats we saw (a couple of months ago) had Apple at about 5% of the US market, and a little less of the world market.
    These are so much higher that they must be calculated differently. I wonder, do they include 3rd party retailers, such as Walmart? That’s an area where the big PC manufacturers are much stronger than Apple.
    Am I missing something?

  4. “This is good but how do you account for the people who by the macs and then use them to run windows on them?”

    A sale is a sale dude.

    A sale is a sale, yet we demand figures on the number of Vista PC’s that are being upgraded to XP. Talking out of both sides of our mouths earns no points.

    There has to be a way to get straight numbers on what’s actually in use…

  5. @Jake

    i believe that the previous stats are about the total base. that is of every 100 computers 4.7% are Macs.

    these are new sales. of every computer sold today, 13% are Macs.

    make sense?

    MW: ask and i shall “provide” an answer. even if it is wrong….

  6. NOBODY buys a Mac for the sole purpose of running Windows on it. If it weren’t for Parallels and Boot camp I would have to BUY a PC to run the Windows programs that are occasionally necessary. So, while I may have to still own a copy of Windows to run on my Mac, I definitely no longer need a PC. This study is about hardware sales, not OS usage. The impact of running Windows on Macs is providing tremendous incentive for their purchase.

  7. “A sale is a sale, yet we demand figures on the number of Vista PC’s that are being upgraded to XP. Talking out of both sides of our mouths earns no points.”

    You missed the point. The point is, if Apple sells a machine, it almost makes no difference what they do with it since Apple is primarily a hardware company. They could use it as a doorstop for all I care the bottom line is, they bought it from Apple and the money (thus the word ‘market’ in market share) goes into Apple’s coffers.

    And “god delusional” if you don’t like the phrase embrace and extinguish, then you must not really understand the strategy Apple is employing, because that’s exactly what it is. Embrace the competition’s technology for the purpose of ultimately extinguishing it. Like it or not, thats what it is.

  8. I wonder if this QuickView thing will view all Windows docs? Another light-bulb goes on?… if a switcher is happy enough just to VIEW all his old Windows files in OS X… it’s another reason not to bother loading the MS OS.

    How much closer can Apple edge towards eliminating the need Windows altogether?

  9. What no windows? We will need windows and doors after iPhone! That is for sure! The iPhone does not have the “Beam Me Up”-functionality… Yet! It has the daylight saving system though.. ” width=”19″ height=”19″ alt=”big surprise” style=”border:0;” />

  10. “embrace and extinguish””embrace and extinguish”
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    “embrace and extinguish””embrace and extinguish”

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