“Apple Inc. has no experience making cell phones. Almost nobody has personally seen its new star product, much less used it, yet the asking price is five times what most people have been willing to pay for a phone,” Bob Keefe writes for Cox News.
“So why is Apple’s iPhone suddenly the world’s No. 1 must-have product? Sure, it’s innovative, elegant, and has more features baked into it than any previous handset. But the key ingredient could be the near-mystical marketing prowess of Apple and its CEO, Steve Jobs,” Keefe writes.
“‘Everyone on the planet seems to know about this product,’ said Jen O’Connell, an Atlanta cell phone industry consultant and commentator who as a wireless executive has helped introduce about 100 phones,” Keefe writes.
“At the center of all things Apple, including its marketing methods, is CEO Jobs,” Keefe writes. “His unique sense of showmanship has been ingrained in Apple since he co-founded the company in 1976. But the launch of iPhone illustrates Jobs’ prowess perhaps better than any other product.”
Full article here.
I am absolutely Prowed by his prowess!!!!!
He drinks Camel’s Milk!!!! No stress there!
Marketing. By Steve Jobs
$999.99
Available to CEO’s only.
To qualify to buy one, CEO’s have to book a six month course run by Apple.
The course will consist of 2 hour sessions at an Apple store near you.
CEO’s must be conversant with all of Apple’s products and will be expected to purchase a MacBook Pro which will contain the pass word to the book.
CEO’s can use Apple’s online printing solutions to order a hard copy.
Well, all that and it simply is the first cell phone/pda/music player that works. It is touch a touch screen. You get the REAL internet, not the crappy Blazer version in my Treo 650. It will sync to my Mac correctly (as was promised with MissingSync, and never happened).
It is simply one cool device. It’s a phone as well. If it had GPS, it would be the perfect device…….
The Balmy and his cohorts one need not apply!:-)
I meant the Balmy one
I remember all too well when the self-proclaimed “anal-ysts” decried Steve’s announcing a product that wouldn’t ship for another five or six months. Now they’re all on the bandwagon praising his savvy, carefully timed marketing efforts in that very same time period.
Gawd, but these a**holes will ALWAYS be right, no matter what happens. When the revolution comes, first we shoot all the lawyers; THEN we shoot the analysts!
He’s a great showman, but…
…all the show in the world is no good if the product doesn’t hit the spot.
And that’s why iPhone looks good to me — the first of its kind that I might actually want to use, and stuff the cost..
what….? Steve Ballmer doesn’t sell you?
/cackle
When the iphone is launched in the UK on 18th October I am DEFINATELY buy one!!
“…iPhone illustrates Jobs’ prowess perhaps better than any other product.”
I told him to wear underwear when he demoed the iPhone camera……..
What’s weird about all this Job’s Marketing Genius stuff is…. he doesn’t even have to do anything! He’s just being himself.
I mean can someone fill me in on all the stuff he supposedly does? He barely even gives interviews. He’s just Steve Jobs and he’s the CEO of Apple. And Apple makes kickass stuff that people want to buy when they actually discover what the stuff does.
What else does he need to do?
Do you know of another product that advertises like the iPhone? The commercials are brilliant because they SIMPLY SHOW EXACTLY WHAT THE PRODUCT DOES.
I can’t think of any other commercial like that.
To do that, “you limit distribution, create lines and create an image that this really is a product that’s unique and different.”
This is where the logic falls apart of it being a marketing phenomenon. The iPhone really is unique and different. I’m not buying one because of the commercials…I’m buying one because I WANT one.
petey. When the iphone is launched in the UK on 18th October I am DEFINATELY buy one!!>
They DEFINITELY have different standards of spelling since I went to school in England.
MW – miss. I don’t miss England though, especially since we get just as much football here on TV. Football — the game that’s played with the feet. As opposed to the game here, that’s played with the hands.
“Apple Inc. has no experience making cell phones. Almost nobody has personally seen its new star product, much less used it, yet the asking price is five times what most people have been willing to pay for a phone”
Just like to point out, this is all bullshit. The truth is, Apple’s cell phone is just a mobile computer with a phone program, something Apple does better than anyone else. And the price is just right for a) the demand b)the novelty c)the possibilities
The only STORY here is: Bobby wants an iPhone!
ERIC SAYS “Well, all that and it simply is the first cell phone/pda/music player that works. It is touch a touch screen. You get the REAL internet, not the crappy Blazer version in my Treo 650. It will sync to my Mac correctly (as was promised with MissingSync, and never happened).
It is simply one cool device. It’s a phone as well. If it had GPS, it would be the perfect device…….
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Your comment defines the marketing prowess that this article refers to.. The product is not even released, you really have no idea if the product will function and sync flawlessly and yet you’ll defend it to your death..
Now that’s successful marketing on Apple’s part!
You just start new every day, don’tcha? I think reasonable assumptions based on historical data account for something more than “no idea”.
You just start new every day, don’tcha? I think reasonable assumptions based on historical data account for something more than “no idea”.
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Well, reasonable assumptions based on “historical data” would prove that early releases of the iPhone will have some hiccups… Most new product releases do.. Apple’s included..
Besides, my point is not whether or not iPhone will have problems. My point is that Eric’s comments perfectly echo the sentiments and the marketing prowess that this article is talking about.. That’s not necessarily a bad thing, but the facts are that the iPhone is not yet released and there are still a lot of unknowns regarding functionality and stability, yet Apple fans will defend without even really knowing… That’s called effective marketing.. End of point.
It’s not the showmanship that is getting everyone interested in the iPhone, its the product itself, and the features it has. When you see videos demonstrating the multi-touch feature alone, your jaw drops. I think we should give consumers a little more credit. They may give the iPhone an inital glance due to the media hype, but they are looking for a solution, and something totally innovative. That I think we can all agree – Apple did that.
I think we all have to throw a bit of thanks at the anti-Apple bloggers and so-called tech analysts who have hysterically denounced this product from Day One. How many people, not plugged into everything Apple does, heard about the iPhone from some screed printed in a PC centric mag that usually doesn’t cover anything Apple? How many people with minds much more open than the sheepherders read these denouncements and realized that this was not information, but the lashing out of someone either completely uninformed, or informed and realising that everything they thought they knew about the phone industry was about to become very old news? No one likes to become irrelevant, and Apple is about to slam the door on a whole host of nattering nabobs of negativity as Apple conquers another bastion of technology, and thereby exposing the Dvoraks and Elgans and Thurrots as the frauds that they are… Really, what’s left for them to say? Windows leads the world in cash registers and spreadsheet storage units? Increasingly, nobody cares.
Surely, many of the terrible hit trolls slagging Apple must be aware that their ignorance may get them internet traffic, but that same ignorance will leave them as more roadkill on the information Super Highway.
You hear the hype, you buy the iPod, you realise it was not hype at all.
You hear the hype, you buy the top of the line iMac Core 2 Duo, you realise it was not hype at all.
You hear the hype, you buy the Macbook Pro with Parallels, you clone your PC laptop to a partition on your new Mac laptop, you realise it was not hype at all and you give away the PC laptop.
You hear the hype about the iPhone and you realise it will be a great product, no marketing magic needed.
You have no point. It’s just that simple.
“nattering nabobs of negativity”
Sweet line.
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You hear the hype about the iPhone and you realise it will be a great product, no marketing magic needed.
You have no point. It’s just that simple.
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Ummm… You’re not a very bright bulb are you? All that “hype” that your hearing about… Well guess what? It’s called “MARKETING.” Apple and Jobs are masters of marketing because they are able to create hype.
And for the record, iPods, iMacs and Macbooks have all had some sort of problems in early versions which were later revised and/or fixed.
It’s more than marketing. It’s the product.
Marketing comes into play when you have a product that you need to create a need for.
The iPhone is a product that was created for a need.
And true Steve Jobs is great as showing his product – because he believes in its worth and value in filling the need created by inferior phone company products.
Now if he could do something about healthcare in the U.S.