“Apple is tapping into the popularity of social networking sites, as it announces a deal on Wednesday to embed its iTunes internet music download service into the Bebo website,” Maija Palmer reports for The Financial Times.
“From Wednesday, Bebo’s 8.8m users in the UK and Ireland will be able to buy music directly from the profile of any musician who has a Bebo profile and whose music is available on iTunes,” Palmer reports. “It will be the first time Apple has linked iTunes to a social networking site.”
“Bebo has 500,000 musicians registered on its site, including both undiscovered bands, and established acts. About 4,000 bands are estimated to sign up to the site each day,” Palmer reports.
“The deal with Bebo will give Apple a deeper reach into the market segment of 16- to 24-year-olds, who are both keen users of social networking sites, and key consumers of music,” Palmer reports.
“It is understood that Apple sees the deal, which will initially cover only the UK and Ireland, as experimental, but could later extend it to the rest of Bebo’s 33m users worldwide,” Palmer reports.
Full article here.