“In looking through Apple’s newly posted iPhone ads on their site, I noticed something interesting,” Dr. Macinstein reports for – natch – Macenstein.
“In every shot we have ever seen of the iPhone’s main menu thus far, there are 3 rows of icons for applications (2 rows of 4 icons, and the 3rd row has 3 icons) for a total of 11 icons,” Macinstein reports.
“However, there is an odd shot in the newly released ‘How- To’ iPhone ad, where the screen goes from the traditional 11 icon view, to a new 12 icon view… Apparently some mystery app has pushed the icons down 1 slot, but we cannot see what it is,” Macinstein reports.
“The idea that the iPhone will add functionality and apps via software updates is nothing new; Apple has mentioned as much,” Macinstein reports. “[But] what is the mystery app that has bumped all these apps down one spot?”
Full article, with screenshots, here.
Apple’s “How To” iPhone ad:
Higher quality version that can be stepped through frame by frame via Apple.com: iPhone ad “How To”
It’s a ‘Get a Life’ button.
I was kinda hoping for some Viking Violence Via a 13th Warrior Widget. Button.
Oh that’s easy, it’s the iTunes Mobile button…
Doah! There I go again, leaking from the top!
In all seriousness, it’s really cool, as I’ve been using it for a few months now. In a month, you’ll get to play as well.
The real Steve Jobs would never, ever say “Doah!”.
Thought you should know.
UTube video is hard to see it. Go to the iPhone tab at Apple.com and play the video there. You’ll see the last row filled in and then in the next shot of the main or home menu the blank spot on the right side will be there again.
http://www.apple.com/iphone/ads/ad2/
“take a look at the calamari ad, 17 seconds left to go when they hit the maps button, there is a button two over to the right of maps, which i don’t think has been seen before, so i think there may be more than there showing us.“
It’s called “clock”. You can like, set the time n stuff. It’s gonna move civilization to new heights.
Or it coulda just been photoshop’d to fill in the empty space for the 1 second shot.
I have it. After I downloaded the video and ran it through my TI-994A Video Toaster Oven, I found that it is what Borak was asking the car dealer for, a P@ssy Magnet. Press the button and
watch the p@ssy come.
Just a, give me the damn phone now, thought
oh yeah!! my bad.
TowerTone: “Not me at 5:54, God Damn you”
Don’t worry, if that really is you, TT, no regular reader here thought that above post was you. We’re aware that MDN has no log ins, and some dipshit is posting pretending to be you.
MDN, please remove the fake TT posts, thanks.
It is the Anti-Stage Fright widget from Wedgies Widgets. Can’t go once you get to the urinal? The ASF widget shoots cool air over your member to assist you with your streaming.
Also, it’s compatible with special retro-inspired parachute pants available in July at Old Gravy.
Feel left out? Don’t worry ladies. Wedgies Widgets will have you “covered” soon….
Very observant, it’s in the “How-to” ad. You just see the bottom of the bottom row icons, and they’ve got four now, not three. So, they’re right, something has shifted all the icons down one spot.
For those who don’t know, you can download the iPhone ads by opening Safari’s View Source and then snipping out the .mov filename and pasting in the downloads window. That’ll put the .mov file in your downloads folder for you to click thru it frame by frame to your hearts content.
turns the iPhone into an air travel neck pillow
Its the “EASY” button..duh!
@pyeman: “It’s called “clock”. You can like, set the time n stuff. It’s gonna move civilization to new heights.”
Um.. no, actually you’re wrong, the Clock is normally at the end of the 3rd row on all the previous iPhone product shots, not at the left of the bottom row. So something else above the clock pushed it down to the bottom row, thus the “mystery” app.
It’s a Mystery App because it’s not shown in the picture at all, only the result of its existance pushing already known apps down a slot. And only in an obscure close up shot. None of the far away shots show the clock on the bottom row, so we don’t know what it is, yet.
It causes a miniature set of tools to pop out of the side, like a pocket knife. In the next generation iPhone, these tools will make the iPhone self-repairing.
It’s the guy with the black umbrella on the grassy knoll.
Seriously, I got more important things to do than discuss this pointless debate until the last Friday of this month.
iNotice the same the on the “Never Been an iPod” at the 02 second frame. Check it out.
This wasn’t an editing or graphics error. As we all know, Apple doesn’t make mistakes. They’re trying to keep the free publicity train moving forward… nice move don’t ya think?
” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> Hey, it worked!
Twilightmoon – check your email.
It’s a shaving option. You can choose close, bikini, Brazilian or Ballmer. So hot.
@ twilightmoon@mac.com:
No – Look at the “calamari ad”, 17 seconds in, AS MENTIONED IN BOTH POSTS.
Reading is FUN… damental.
Is it Wolfenstein? Or a G5 PowerBook emulator?
BTW, Ratatouille also debuts on 6/29. Coincidence?
Just as I will never believe that the G5 was accidentally leaked, I don’t believe that this was done unintentionally either.
Apple knows that people will see it, and they get free publicity.