Apple adds Apple TV converter to iTunes 7.2, features resolutions up to 720p

“Following a trend started with its surreptitious introduction of an ‘Export to Apple TV’ feature to QuickTime, Apple has quietly added a similar feature to iTunes 7.2: ‘Convert Selection for Apple TV,'” Jeremy Horwitz reports for iLounge.

“The Apple TV converter produces high-resolution files with resolutions up to 1280×720 (720P), creating videos that will not play on current iPods, but look comparatively spectacular on HDTVs,” Horwitz reports.

“After Converting for Apple TV, you can then re-convert the file into iPod format later if you prefer,” Horwitz reports.

Full article here.

MacDailyNews Note: In iTunes, select a video and use the menu Advanced > Convert Selection for Apple TV.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. Does Jeremy Horwitz understand the meaning of the word “surreptitious”? Does he think that Apple feels they need to keep this feature a secret or that Apple feels guilty for introducing the feature. Adding features like this without any fanfare is par for the course for Apple. Just another example of anybody being able to publish anything on the web with little or no understanding of their native language or its vocabulary. Not that I am an expert. Of course my criticism is pointless if Apple, in fact, did intend to keep it a secret for some less than stellar reason.

  2. This feature does not work with ANY of my video files. Movies bought on the iTunes store do not even have that option. Other files I try to convert give me the following message:

    “One or more videos were not converted because they are already in the correct format”.

    This article makes it sound like some type of upscaling is going on, but in fact none of my videos can “convert to Apple TV”. I think the article is erroneous in some respect.

    Nevertheless it does not appear to work.

  3. I love this term, because it isn’t “upscaling” anything. It is physically impossible to “upscale” something, and is technically interpolating – adding extra pixels between pixels to fill the void, make things look smoother for HDTV’s.

    But upscaling – ha. That is just like the movies where some spy camera has a pixelated image, and the guy says “enhance that, zoom in, I need to see the tag on his shirt.” So the guy zooms in and suddenly it’s like a 50 megapixel camera image that says “Gregory Helmut” as clear as day.

    Pathetic, but nice marketing I suppose. Upscaling, that makes me laugh every time I hear it. More un-informing the populous.

    I am sure this is what the setting in iTunes 7.2 does to the content – interpolates, to make images appear smoother and less pixelated , but will also increase the file size.

  4. I hear you Steve, and I agree. Upscaling is truly an interpolation. Regardless I have yet to get this to work anyway, so I call it “Nonscaling”. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  5. Now all they need to do is allow iTunes to handle closed captioning, and I’d be REALLY happy. There are 30 million hard of hearing Americans, and another 10 million hearing users who use captions from time to time (including those learning English or who have difficulty understanding foreign accents). All of these people are shut out of both iTunes and AppleTV. Reportedly, the new QuickTime finally allows encoding of closed caption information. I’m hoping iTunes under 10.5 will catch up with where television was at in 1993!!

  6. Holy smokes! The new Quicktime v7.1.6 is Quicktime Pro — with all the recording and file conversion features — but without the extra pricetag. Correct me if I’m wrong, but this seems to be the case.

  7. On second thought, I guess of just got lucky. Downloading QT updates to our six machines, only one of them ended-up with a Pro authorization, and I haven’t had a QTP key for years. Hit by a cosmic ray? Bitten by a spider? Who knows….

  8. >>Comment from: j

    I’m confused. I thought movies were downloaded formatted for iPod. So how do they extract more data for better resolution?<<

    They don’t, they can’t. The upscaling can only be done by interpolating. If it’s not available, then it can obly be fabricated artificially.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.