“AT&T on Monday confirmed plans to accelerate the re-branding of Cingular wireless stores under the AT&T umbrella ahead of Apple’s iPhone roll-out, which the carrier is billing as ‘one of the most highly anticipated wireless products in recent history,'” Katie Marsal reported Monday for AppleInsider.
“Overnight, AT&T kicked off the final phase of the initiative by replacing the Cingular brand with AT&T on all in-store signage, store kiosks, and point-of-sale materials in approximately 1,800 company-owned wireless retail stores. In addition, key stores in major markets also unveiled new exterior signage displaying the new brand,” Marsal reports.
“The nation’s largest wireless carrier said the decision to step up the branding campaign is based on research that indicates that consumer awareness of AT&T is high and ahead of expectations,” Marsal reports.
Marsal reports, “The San Antonio-based telecommunications firm said the store makeovers are also critical to prepare for the late-June launch of the Apple iPhone, for which it will be the exclusive wireless provider in the United States. Many company-owned stores have also installed kiosks promoting the complete array of AT&T services — wireless, high speed Internet, TV and home phone.”
“As part of the transition, AT&T said it plans to slowly phase out the use of Cingular’s orange “Jack” logo but will continue to use the color orange in conjunction with wireless services from AT&T,” Marsal reports.
Full article here.
Still waiting for Mac to revert to Macintosh, Thomson to revert to RCA, Pontiac to revert to Maxwell and gas to revert to 26 cents a gallon.
The last two could happen: Who’da thunk “telegraph,” even if vestigial, could be part of a corporate name in the 21st century — 20th Century Fox notwithstanding.
Version, all I gotta say is take it up the axx!
umm Pontiac was never Maxwell. Maxwell became part of Chrysler.
Pontiac was never Maxwell. Maxwell was rolled into what became Chrysler
DAng, said it couldn’t post and it did anyway
The iphone effect….people now know who & what AT&T is!
AT&T removed the CINGULAR “Jack” from the NASCAR sponsored cars and replaced it with the AT&T “World”
Still Kept the ORANGE.
They did have help on the logo change. They had a court give ’em permission.
The new AT&T logo will feature an orange colored apple with a bite out of it.
Fresh off the NASCAR fiasco last week–>NEXTEL/NASCAR attempted to have AT&T stopped from updating it’s Cingular logo on Burton’s #31 car but judge just called bullocks on NEXTEL/NASCAR.
http://www.casperstartribune.net/articles/2007/05/22/ap/sports/auto-racing/d8p73ueg0.txt
I guess it was time to get Jack off.
Sorry. It was Oakland. No wonder it would never revert.
GAs could never be 26¢/gallon. Even if oil were free, and refining cost nothing, your Federal and state taxes will always be more than 26¢/gallon.
Well, AT&T certainly has drunk the coolaid.
All those thinking that the iPhone will be copied, and isn’t a big change from other phones.. bla bla bla..
Consider it’s radically changing AT&T:
1. Effecting the roll out of their rebranding stores.
2. Prominantly mentioned in a graduation speech by the company CEO.
The product is a full month away, and has never been held by consumers, and it’s already a juggernaught. Apple just has to make sure the device works as advertised, is refined and pleasant to use (which it seems like it already is):
“A few of us have been using the iPhone a lot,” Jobs said during his question and answer session. “If you wanted it back, you would have to pry it from our dead hands.”
I’m inclined to think this thing has more legs than even the most rabid Apple fanbois imagine.
MDN “bring” as in BRING ME MY IPHONE!