Toyota’s new Apple iPod Integration Kit to launch this summer

Apple Store“Toyota Motor Marketing Europe has appointed Madhouse Associates to develop a European marketing campaign to support the launch of its new iPod Integration Kit in summer 2007,” How-Do reports.

“Madhouse will be producing advertising, brochures, direct mail and the point of sale. Media buying for the launch will be handled on a country by country basis,” How-Do reports. “The creative strapline is ‘Coming soon to a glove box near you.'”

“Toyota’s iPod Integration Kit allows the customer to plug an iPod into the car glove box and then use either the steering wheel or usual audio system controls,” How-Do reports.

Full article here.

[Attribution: iPodNN.]

44 Comments

  1. I don’t know about that steering wheel deal. Can you imagine going down the interstate and deciding to scroll through your song list? You’d be steering all over the road. What, and I guess the Play/Pause is also the horn? Menu, whoops, I set the cruise control.

    As usual, Toyota hasn’t thought this through….

  2. as usual TT has no idea what he is talking about. You can use either set of controls. The steering wheel controls are limited to volume, forward or back a track/station, and selecting source radio, CD, satellite radio or Aux which is the iPod.

    Actually Toyota has, as usual, thought it all through.

    Also, not their job to stop u from being an ass behind the wheel

  3. So how bout da iPhone??? Will it plug into dis kind of deal? If so, will that be jus to play music, or will there be a way for idiots to be jabbering away on the cell function, maybe textn, maybe surfin, while hot roddin roun da hood? Will we be gettin announcments from car makers, one by one, bout “Our new models support iPhones?” Great world or what!?!

  4. I’m waiting for the blank spot on the dashboard where I simply click in the iPhone and it becomes the radio/internal display. That’s part of the point of not having plastic buttons, the screen can become an interface for anything… or everything!

  5. Um, my Toyota Scion tC has had this for almost two years and it rocks.
    Controls are a little tough if you have long lists of any kind, but it’s fantastic, and I bought the car partly because of this.
    Worth every cent.

  6. Joe, you DILLWEED – no domestics have the real integration we’re talking about here – they only provide – STILL ONLY PROVIDE – a lame-ass mini aux plug.
    You dopey midwestern import-o-phobe.

  7. hahaha, you import drivers are so full of yourselves. Typical of you putting Toyota on a pedestal, and you bowing down and kissing toyota exec a**.
    From the article…
    “Toyota’s iPod Integration Kit allows the customer to plug an iPod into the car glove box and then use either the steering wheel or usual audio system controls. “

    Domestic car companies have offered this now for at least a year or two…

  8. I’m waiting for the blank spot on the dashboard where I simply click in the iPhone and it becomes the radio/internal display.

    OnStar had better be inking an alliance with iPhone right now. iPhone integration, WHEN it comes, will kill OnStar.

    IMO OnStar’s auto-911 when you get into a crash should be a standard feature on all cars. Too bad you have to pay for very uncool, car-tied cell phone service to get it.

  9. About time indeed, especially since Toyota is now the largest car manufacturer in the world.

    Just as Microsoft is the largest OS vendor in the world…

    Besides, Toyota vs GM is irrelevant; it’s as silly as GM vs Ford a generation ago. They were too busy beating each-other to see the real threat. Chinese cars will be unloading onto our shores soon enough. Anyone in the auto industry had better be taking a hard look into the future.

  10. wow… who would have guessed that there are so many people ready to attack on car comments. Dividing us mac-users as “import drivers”, ect..?? A little sensitive are we..??

    Toyota produces some great vehicles. As friends of Apple, I would think everyone would welcome the news that the world’s largest auto maker sees the value of I-pod support.

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