“It’s been more than three years since Apple first brought its iconic iPod dancing silhouettes to TV,” Eleftheria Parpis reports for Adweek.
“The visual look of the ads has grown increasingly multi-dimensional, and this new Mark Romanek-directed commercial (showcasing ‘Mi Swing Es Tropical’ from Nickodemus & Quantic featuring Tempo) is no exception,” Parpis reports.
“The Caribbean flavored track provides the playful rhythms to propel a sunset-kissed beach dance party. And the graphics, created by Logan, provide an intricate, kaleidoscopic color-burst for the ad’s its island canvas,” Parpis reports.
Full article and link to video (QuickTime) of Apple’s newest iPod+iTunes ad here.
[Thanks to MacDailyNews Reader “Macaday” for the heads up.]
¡Ay, caramba! Very HOT add… Just like the rest of them.
It’s on Apple now too:
http://www.apple.com/itunes/ads/
Best one yet…
I like the ad. Its playful and fun. Much different experience than people are having with Vista. This should pick up some switchers, in addition to some iPod buyers.
Thanks Macaday,
better quality video and sound.
I think this is the best one yet.
saw this ad on tv the other day. Either during Heroes or Deadliest Catch. Can’t remember which.
Pretty cool, but I swear that TBWA\Chiat\Day must have the BEST ganja. That’s some serious homegrown talent.
Everyone gets a hit!
Just bought it!
Great tune.
“Either during Heroes or Deadliest Catch.”
Was that the episode where they fly over the Bering Sea looking for king crabs, one of the deck hands never gets hurt, and the captain keeps taking them back in time to get more bait?
Now if they have Shakira holding an iPod and dancing; that would be great!
On a slightly different note: Anyone hear the NPR report on Amazon starting to sell non-DRM EMI music this morning?
I only caught part of it, but when I turned it on it was yet another yahoo saying that (speaking of iTMS) Apple users [his term] are a relatively small “group” [his word] of users comprised of “relatively wealthy” [his term] more highly educated people.
Of course it’s always nice when the stereo-typing has a complimentary ring to it, but that, of course, does not make it true. The most glaring, (and always convenient for people who make a hobby of brow-beating Apple and Apple users), is that iTMS is comprised only of Apple [Macintosh] users. The interviewee did not even attempt to mention, even in passing, that iTMS is used by both Windows and Macintosh users, nor did the NPR interviewer make any attempt to clear that little piece of misdirection up either.
On the other labels NPR pinned on Mac users this morning was the “wealthy” label, it could be worse, but my problem with it is that its simply not true. Over the years I’ve read several studies that indicate that Mac users tend to be in upper middle and higher income brackets, but that doesn’t make us all rich kids by a long shot. All in all the NPR “report” [my word] had Mac users looking like a tiny minority of rich geek-heads that never had to lift a finger to earn a dime cause mommy and daddy paid for everything, and probably still do. And that of course plays subtly into the misconception that Macs are more expensive than everything else, and are therefore too expensive for the common person. Nicely done NPR.
With all of the ex-NPR employees that have gone to work for MS over the last 10 years it makes me wonder if they run this propoganda by them before they put it on the air – really.
Venting over.
Peace
I would have thought that NPR’s leftist nature would have meant that most of the people working there would be Mac users.
Then again, Rush does use Macs, so, what do I know.
Mr. Peabody: http://www.npr.org/contact/
I’ve complained (politelty) in the past and they responded (also, politely). It can’t hurt and besides it might make you feel a little better.
Lovely ad! Just Loooverly!
Island Girl has been busy.
@Big Al
Thanks for the emotional support. What you read here was what I posted to NPR, whether or not they take it politely is their concern. I happen to know as a fact, of one former NPR insider that left to work at MS as a part of the MS propoganda machine and out in the wild, and that after he left, the NPR program distribution system got sold on converting – system wide – to MS OS/2 (‘member that?).
At the time of conversion, sometime in the mid 90’s when the entire PBS satellite system had to be moved to a new satellite, NPR claimed it was looking into a new distribution system and made a list of all of the OSes under consideration at that time. Mac OS 9 was included on the list, but the truth is that everyone new it was going to be OS/2 or Windows, and most likely OS/2 since it was going to be cheap. Since the system is updated about every 10 years I don’t know what the latest system is based on, but I’ll bet you one share of Apple that it’s Windows.
Now combine that with the number of truely objective reports you’ve ever heard about Apple, or that include Apple as a part of the story, and tell me that at least one person, if not more, don’t have an inside grip on what OS NPR is or isn’t going to use. (For the record, there have been a couple of objective, even favorable reports about Apple on NPR over the last five years, but there have been at least 12-15 reports directly or indirectly involving Apple since about 2003, and two out of 15 isn’t a good track record imo.)
Just thought you should be aware of where you’re tax dollars go, and your pocket change as well, if you’re a donor.
Peace.
Wow. This ad perfectly embodies the very feeling I have everytime I sit down to use my mac! Fun and joy. Looks fantastice too. A definite winner.
make that Fantastic…
Música muy caliente!
Makes me want to crack a cold Modelo, get a pot of black beans going and put some fish on the grill.
“It’s been more than three years since Apple first brought its iconic iPod dancing silhouettes to TV”
Exactly why this ad looks just the same as any iPod ad for the last 3 years and contains no innovation.
It kind of fits with the fact that every HDD iPod for the last 6 years also looks the same and contains no innovation.
Apple needs some people with some new ideas.
@yawn:
” It kind of fits with the fact that every HDD iPod for the last 6 years also looks the same and contains no innovation. Apple needs some people with some new ideas. “
Okay… I’ll bite. Can you give us an example of what kind of new ideas, and what other innovative company is implementing them? Perhaps Apple could learn what the word innovation means from people like you?? And then you can teach the rest of us. I’m willing to learn, if you got the goods… cheers.
“Apple could learn what the word innovation means from people like you?? “
Look at a 2001 iPod. it looks just like a 2007 iPod to all intents and purposes. The new one is slightly thinner, higher capacity, and has a slightly bigger screen and fundamentally the same industrial design. It’s all been evolutionary not revolutionary for the last 6 years of iPod existence.