Coca-Cola has announced that it is teaming with Apple iTunes on Europe’s biggest music promotion ever, spanning 17 European countries and running from May until the end of August. As part of the promotion, Coke and iTunes will give away songs from Apple’s iTunes Store in over 2 billion promotional packs of Coca-Cola, Diet Coke and Coke Zero this summer. The on-pack promotion will also offer customers the chance to win free iPods and attend some of the 100-plus Coke and iTunes sponsored summer concerts across Europe. The promotion will be launched at the Cannes Film Festival with a special live performance from Faithless, who have recorded an exclusive track for Coke and iTunes and collaborated with designers Paranoid on a limited-edition, aluminium Coke bottle.
“Coca-Cola has a long and rich heritage in music, from memorable advertising tracks to grassroots support to big live events. In Summer 2006 we started an innovative new partnership with iTunes,” said Chris R. Burggraeve, group marketing director for the European Union Group, in the press release. “Coke+iTunes aims to reinvent the ways young people create, listen to, and experience music every day. Thanks to Coke+iTunes, European youth will enjoy this Summer 2007 the biggest pan European music experience ever. And what better way to build bridges among European cultures than through music?”
“iTunes is the world’s most popular online music store selling 58 songs every second at a rate of 5 million tracks a day,” said Eddy Cue, Apple’s vice president of iTunes, in the press release. “We’ve already had great success working with Coca-Cola over the past year and this new pan-European initiative gives music fans across Europe the ability to download free music all summer long.”
The Coke and iTunes summer concerts will see big name headline acts playing with newer acts from Coca-Cola’s grassroots programme that allows undiscovered artists to upload their music on Coke’s website( http://www.coke.com/music) . All of the concerts will be recorded and made available as downloads and podcasts exclusively on iTunes. Previous co-branded concerts have included Elisa (Italy), The Fratellis (Denmark), The Rapture (Ireland) and Deichkind (Germany). The 17 countries where the concerts will take place are: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK.
[Attribution: Crave at CNET.co.uk]
It about time the world was taught how to sing.
Or it’s. You(r) choice.
I Like pepsi
it really sucks when a company does a deal like this with apple, and the website doesnt work with safari.
go figure.
the coke music player has an error message, i can only hear the commercial.
woo-hoo
Five millions tracks a day!!!!
Fizzy soft drinks rot your teeth and damage your digestive system.
One of the prizes is a hip, new outfit for French nuns with an iPod sleeve. But it’s still just a Coke habit.
Great – when does Coke USA come out with the iTunes promotion ?
http://www.navytim.com
@ron
Beer and alcohol damage your kidneys and brain cells. So what’s your point?
ron,
weed makes you funky, but can also kill.
Your point is?
NINEboy
“the website doesnt work with safari”….”the coke music player has an error message, i can only hear the commercial”
It works for me without issue on Safari. In fact I’m listening to Maphia ich will mehr and wathcing their funky ’70’s video right now.
Pepsi rulz! ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />
There are 17 European countries?
@ Fred. 17 countries in Europe participating in the promotion.
To all & Sundry Coca Cola is not the leading drink in some European countries this is despite running a similar promotion where the label from a bottle entitles you to free downloads from itunes.
But if itunes & ipod are the winners as aresult, who’s complaining?
In fact I would go as far as to suggest that all Cokes rivals offer a similar promotion!
@Fred. The named countries I imagine are countries with a proven track record of purchasing tracks from itunes, or subscribing to podcasts.
Coke, beer and alcohol rots your mind and body…..
What’s my point?
OMG I am decomposing……
I drink Pepsi One. Can’t rot your teeth if there’s no sugar in it.
LordRobin,
Pour that Schlepsi One on your car, leave it overnight, come out in the morning and look at your paint job.
It’s the phosphoric acid, not the sugar.