Apple today debuted three new “Get a Mac” ads on their website (not the ad we featured earlier today, which we are calling “Drivers,” which has not yet made its appearance on Apple’s website.)
Two of the three new ads take dead aim at Microsoft’s Windows Vista and the third features an Apple Retail Store “Mac Genius.”
Apple “Get a Mac” Ad: Choose a Vista:
Apple “Get a Mac” Ad: Party is Over:
Apple “Get a Mac” Ad: Genius:
Higher qualities and larger sizes available via Apple here: http://www.apple.com/getamac/ads/
[Thanks to MacDailyNews Readers “Chuck” and “RadDoc” for the heads up.]
MacDailyNews Take:
much better.!
ZuneTang! When did they let you out man? I thought the “sessions” were supposed to last till August.
Oh well. Seems like they didn’t work anyhow.
Your Potential, Our Passion. That is so funny.
“Look, I can pull analogies out of my ass too!”
Surprised there’s space up there with all that Apostle semen and miscellaneous hardware.
@reality
Macs ARE PC’s.
please, if u can, explain in a few words why Vista is actually better than Mac OS ?
without mentioning market share, the number of applications u can run etc, just the OS.
Why waste your time with a troll (Reality)? She’s a wanka!
Ahhh, now the imposters come out.
The two Vista ads are lame. I think they need something with more teeth. The thing that rings in the first one is PC saying to Mac about the Mac OS, “that’s boring.” That sticks in your head. It’s not a good ad for Mac.
The ad with the Mac Genius has potential, but again gives PC the last word. She is a great casting choice, BTW.
All the latest ads are always showing PC doing all the dialog and he’s driving the plot and action of the story. This is a mistake. Mac looks passive and wimpy, if also relaxed and cool. But the PC character is running these ads.
Maybe they think it’s so PC users will identify with PC and listen to what he’s saying. I think it makes Mac look like he has nothing to say, nothing to offer, no advantage. He looks like a slacker with no life.
And they’re not funny. There’s no surprise to them.
OK, I have a background in film. I’ve been around TV ads, sets, shoots, etc. My take? Well, from a Mac POV it just isn’t showing the Mac strengths like some of the earlier ads.
BTW, one of my favorites is the one where all the PCs are on a cart and one of them is pronounced “terminal” by PC. Good humor to see all the business types rendered defunct by Windows viruses or upgrade problems.
But most ads are not working for me. They need a new voice and a new approach. It’s STALE!
Reality
Smell the Mac desperation. Vista installed base already exceeds Apple’s entire installed base.
Coupons don’t buy computer related products.
Actually, Damacles, MS is anything but CHEAP. Have you priced one of Vista’s twenty versions yet? All of them are a lot more than OS X, especially when it comes to TCO.
The reality is this: Smell the windows sheeps desperation, they are resorting to spending all their time trolling on Mac sites instead of masturbating over spec sheets of soon to be released graphic cards to replace the one they installed a week ago.
is that a Mustang with a six and a Camaro with a V8?
and what year model? because I really like the ’68 SS.
Or was it ’69?
the Fords were bad ass then, too.
but the difference between a Ford and Microsoft is
I seldom had problems with my Fords.
I think Microsoft is more like a fjord.
A deep, cold pit of certain death.
Or maybe it is like a Mustaine-
The leader of mega-death.
There is your analogy.
Aplle is like a ’69 Camaro SS
And Microsoft is a fjord Mustaine.
Some PCs and Macs ARE a bit similar “internally” these days. Well, except for the quality of the components. “Externally” not so much. Well, in fact, not at all. But exactly where is the difference that counts more than anything?
The OS.
But you know, a bit of style, grace, creativity, and beautiful design never hurts. And this is the part I love. My Mac has all of it . . .
Here’s something for Reality’s birthday
Love that genius! Sweet girl, too bad she was reading the chart when answering… couldn’t memorize a couple of answers? Gee… not a genius at all.
Sure, Macs are now almost identical on the inside to most PCs. This is actually a good thing as, I’d hate to admit, the PC market, with so much competition, surpassed Apple in the hardware arena for the most part. Well, not anymore.
The big difference is the OS, stupid. Maybe PCs are Ford Mustangs and Macs are Corvettes, but the Corvette is powered by race fuel (OS X) and the Mustang is powered by coal.
@MDN
Love the quote “Your frustration! Our fault!”
Reality – “Clearly not, since all the smart money goes with Windows. A conscious choice maybe. Informed – unlikely.”
So, why should a windows user get Vista? If you have Xp there is no reason to get Vista. Vista is just xp with eye candy and DRM, and many of the extra feature that come with vista have had better cross platform freeware alternatives that have been available for xp for years. For instance truecrypt is superior to BitLocker Drive. You would have thought that MS would have tried to improve on Xp by getting rid of the Registry and introducing winfs, but they didn’t. Vista still uses NTFS which is POS. An FS file system that needs to defragmented? Pathetic. Vista doesn’t even seem to be more secure than xp either.
http://news.bbc.co.uk/2/hi/technology/6331959.stm
Dell has started selling comps with xp on it again because of customer demand
http://news.com.com/Dell+brings+back+XP+on+home+systems/2100-1046_3-6177619.html
oops! My mistake. I should have said “My Mac’s” . . .
all networked together . . . easily . . . automatically . . . and running flawlessly . . . without crashes . . . and no viruses . . . EVER.
EVER
E V E R
I saw the party one tonight during Heroes. It made me laugh! Keep up the good work, guys.
I shared my opinion once.
Hey… Back off my Mustang!!! In case you’ve been living under a rock for the past 3 years, the new ‘Stangs are consistently rated as “best ever” cars.
23K bought me a 0-60 in 4.9 sec car that gets 27.8 MPG… and all on 87 octane pump gas.
Join the 20th century already!
The spinning wheel was friggin hilarious..
“Daddy needs a new operating system!”
HAHAHA
The two Vista ads are lame. I think they need something with more teeth. The thing that rings in the first one is PC saying to Mac about the Mac OS, “that’s boring.” That sticks in your head. It’s not a good ad for Mac.
—
I seriously think you need to go outside. Dude. Your personality is running a little low. I’m suspecting your post was serious and.. oh.. my…god… If you think anyone over the age of 3 can’t tell the irony of “reliability and value” being boring.. You need to trade in your brain for a new one. Dude. You’re scaring me.
Why does my breath smell like Ballmer’s ass?
Reality >>Why does my breath smell like Ballmer’s ass?
This should help –
http://www.therabreath.com/art_mouthwash.asp
http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore