“A new video conversion application on its way from Toast creator Roxio aims to simplify the process of taking digital media files and converting them to formats optimized for Apple Inc.’s Apple TV, iPod and iPhone devices,” Katie Marsal reports for AppleInsider.
Marsal reports, “The $50 software, dubbed ‘Crunch,’ will include support for native QuickTime file formats such as DV, AVI, and MOV, in addition to non-QuickTime file formats like DivX, MPEG-2 and DVD-Video.”
“‘Crunch is a one-stop shop for all of your video conversion needs,’ company representatives said during an exclusive preview of the new application in San Francisco on Tuesday,” Marsal reports.
“Roxio, a division of Novato, Calif.-based Sonic Solutions, said it plans to formally roll out the software next Monday as an electronic software download for U.S. customers via its website. Retail boxed versions and European availability are expected to follow shortly,” Marsal reports.
Full article, including screenshots, here.