Roxio’s Crunch to convert video for Apple TV, iPod and iPhone

Apple Store“A new video conversion application on its way from Toast creator Roxio aims to simplify the process of taking digital media files and converting them to formats optimized for Apple Inc.’s Apple TV, iPod and iPhone devices,” Katie Marsal reports for AppleInsider.

Marsal reports, “The $50 software, dubbed ‘Crunch,’ will include support for native QuickTime file formats such as DV, AVI, and MOV, in addition to non-QuickTime file formats like DivX, MPEG-2 and DVD-Video.”

“‘Crunch is a one-stop shop for all of your video conversion needs,’ company representatives said during an exclusive preview of the new application in San Francisco on Tuesday,” Marsal reports.

“Roxio, a division of Novato, Calif.-based Sonic Solutions, said it plans to formally roll out the software next Monday as an electronic software download for U.S. customers via its website. Retail boxed versions and European availability are expected to follow shortly,” Marsal reports.

Full article, including screenshots, here.


  1. Harriett,
    I sincerely hope you are joking. Otherwise, please confine your commentary to relevant issues on this forum. Despite the behavior of some, there are many, many places on the web where people can share their political views. This is news and commentary site about the Mac. Can we all just please stay on topic?
    <obligatory Mac comment</b>
    I’ve just installed the new CS3 Design standard package from Adobe on my 17″ Macbook Pro…it’s going to take some getting used to… but so far it’s fast, and works seamlessly. The older software, running under Rosetta was getting to be a real pain.
    If you have an intel Mac…don’t hesitate to upgrade. It works.

  2. How exactly does Roxio’s Crunch differ from the VisualHub conversion tool from Techspansion which only costs $23.32? VisualHub converts to and from nearly every video format to iPod/AppleTV, PSP, DV, DVD, TiVo, AVI, MP4, WMV, MPEG and Flash.

  3. Harriet’s post was deleted…THANKS! and now I’m the one off topic..jeez..

    Crunch looks GREAT…I’ve used Roxio software for a long time and it’s generally high quality stuff. This looks to be a great one and well priced.

  4. I just bought VisualHub the other day, it works OK, but it doesn’t seem to recognize chapter markers and when I put a .jpg in for artwork, it shows fine in iTunes, but in Front Row, it previews the movie? Not sure if that is VH, or something I am not doing right in iTunes.

  5. I also fail to see the difference between this and Visual Hub. Is there one? It’s not like it’s going to be able to do the conversion piece four times as fast or anything, so is it the interface?

    These guys are late to the party and want twice as much money for the beer…

  6. biggest problem?

    no FFMPEG encoding.

    QT has issues transcoding h.264 to mpeg-2.

    And when i say “issues”, i mean, a 1 hour video took 14 hours to convert to mpeg-2 (for a DVD) with QT vs. 15 minutes using FFMPEG to do it in VisualHub on my quad 3.0 MacPro.

    VisualHub is sick nice and its always being improved… as soon as they add in batching jobs (you can transcode 50 videos with the same settings, but only 1 set of settings at a time) – it will be perfect.

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