Maki reports, “Texas Tech and Apple Inc. announced an agreement Friday to create an interactive Web site for use by both students and faculty members called iTunes U at Texas Tech University, which has launched at itunes.ttu.edu.
“Tech President Jon Whitmore said he believes the world of communication has changed in recent years and in order to stay on the cutting edge, this agreement was necessary,” Maki reports.
“‘Apple was named (on April 20) as the most trusted brand among the members of generation Y,’ Whitmore said. ‘Beginning last year, it became apparent that Texas Tech needed to enter into a conversation with Apple about how we could merge our brands and help our students,'” Maki reports.
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