Investors push for ‘greener’ Apple

Apple Store“An investment group plans to use Apple Inc.’s upcoming shareholder’s meeting to press for greener products — and is holding the company’s arch-rival Dell as the benchmark,” Aidan Malley reports for AppleInsider.

Malley reports, “Trillium Asset Management roused Apple shareholders to action on Thursday, calling on them to support a motion that would require that the Cupertino-based company outline a schedule for ridding its hardware products of toxic materials.”

“The investment firm rekindled accusations that Apple has stalled on its commitments to environmental progress and urged that it scrap brominated flame retardants (BFCs) and polyvinyl chloride plastic (PVC), either of which can leak dangerous chemicals in the wrong circumstances,” Malley reports.

“Such substances can be especially volatile in developing nations, where attempts to cannibalize the better components of junked PCs frequently triggers their release into the environment. Continuing to use these materials without a ‘reasonable’ timetable to eventually scrap them is both irresponsible and hypocritical, Trillian proclaimed,” Malley reports.

Malley reports, “‘Consumers have grown to expect more from Apple, a leader in product design and innovation,’ Shelley Alpern, a VP at the firm, wrote in its call to investors. ‘Are we falling behind in the arena of greening our products?'”

More in the full article here.

40 Comments

  1. The new macs will not be made from chemicals. They will be hand-made from ground-together fruit skins and recycled toilet paper, held together with a paste of congealed hippie body sweat and free range chicken s#*t. Go earth!

  2. This is such BS and as an AAPL investor, will vote against it. Apple is already very green. Greenpeace’s ratings are an utter sham. Sierra Club gives Apple a very high rating, Apple is among the very top vendors in the US’s EPA list of green companies (already much higher than Dell), and Al Gore sits on the Apple board (maybe that should tell these astroturffing idiots something).

    Enough with the Green FUD already.

  3. The overriding reason that Greenpeace is pulling this shit, is that Apple won’t pay them to fuck off and shut up like any other company would. Greenpeace is NOT an environmental group, they are a publicity-whoring group, that sucks up money that would otherwise go to real environmental work.

    -jcr

  4. The overriding reason that Greenpeace is pulling this shit, is that Apple won’t pay them to fuck off and shut up like any other company would. Greenpeace is NOT an environmental group, they are a publicity-whoring group, that sucks up money that would otherwise go to real environmental work.

    -jcr

  5. The overriding reason that Greenpeace is pulling this shit, is that Apple won’t pay them to fuck off and shut up like any other company would. Greenpeace is NOT an environmental group, they are a publicity-whoring group, that sucks up money that would otherwise go to real environmental work.

    -jcr

  6. The overriding reason that Greenpeace is pulling this shit, is that Apple won’t pay them to fuck off and shut up like any other company would. Greenpeace is NOT an environmental group, they are a publicity-whoring group, that sucks up money that would otherwise go to real environmental work.

    -jcr

  7. “which can leak dangerous chemicals in the wrong circumstances”

    woulda shoulda coulda

    The Air Force could accidentally set off one out of a big pile of nuclear warheads too, it could happen. As much as I want Apple to be well regarded in the global community, this seems a little silly.

  8. PVC? Like the PVC in PVC pipes? Do they have a hard on for the plumbing industry too? If folks want to save the environment, why not put a real effort into causes that can make a tangible difference- like mandating efficient furnaces, a technology that is available and relatively affordable for new and upgrade installations? Like banning or making outdoor wood furnaces comply w/ efficiency standards? Like tariffing incandescent light bulbs & supporting fluorescent alternatives; the list of items that would make a significant (measurable) difference goes on & on. Waste generated by Apple computers is just not significant compared to other avenues. This is a campaign of distraction- blow out a candle while the curtains and walls are blazing.

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