“An investment group plans to use Apple Inc.’s upcoming shareholder’s meeting to press for greener products — and is holding the company’s arch-rival Dell as the benchmark,” Aidan Malley reports for AppleInsider.
Malley reports, “Trillium Asset Management roused Apple shareholders to action on Thursday, calling on them to support a motion that would require that the Cupertino-based company outline a schedule for ridding its hardware products of toxic materials.”
“The investment firm rekindled accusations that Apple has stalled on its commitments to environmental progress and urged that it scrap brominated flame retardants (BFCs) and polyvinyl chloride plastic (PVC), either of which can leak dangerous chemicals in the wrong circumstances,” Malley reports.
“Such substances can be especially volatile in developing nations, where attempts to cannibalize the better components of junked PCs frequently triggers their release into the environment. Continuing to use these materials without a ‘reasonable’ timetable to eventually scrap them is both irresponsible and hypocritical, Trillian proclaimed,” Malley reports.
Malley reports, “‘Consumers have grown to expect more from Apple, a leader in product design and innovation,’ Shelley Alpern, a VP at the firm, wrote in its call to investors. ‘Are we falling behind in the arena of greening our products?'”
More in the full article here.
Who junks Macs?
What, no MDN take?
Using Dell as a standard for anything just seems creepy to me.
Apple already has green products :
http://www.apple.com/ipodnano/gallery/index5.html
Yeah, okay, that was lame.
Amimac == hahahah, good one..you had me goin too!
I wish people would read <http://www.apple.com/environment> first before accusing Apple.
I have no problem with Apple getting more green. I own plenty of stock, and would be happy if it shed a few dollars to help future generations.
But Macintoshes are red, not green….silly gooses.
Apple should refuse. I would rather see breakdowns of what is in the products right now, compared to all the other manufacturers. Then, if Apple is doesn’t measure up, then fine, criticize them. All this “roadmap” stuff is just smoke and mirrors concocted by Greenpeace for publicity purposes, riding on Apple’s coattails.
Funny how Al Gore has been conspicuously silent on this issue. C’mon Al, don’t let your worshipers down now, you’re supposed to be the King of Green. Your silence wouldn’t have anything to do with all of the money you rake in from Apple now would it??
Ridiculous. Apple does not sell any products with a CRT (Dell does). Apple products last a long time. The are bought, owned, resold, owned again, resold, and so on for much longer. If you want proof, just go to eBay and look at the prices for used (even broken) Macs and iPods. The best form of recycling is to keep using the product. Apple’s products are much less likely to be thrown away into a landfill, compared to the PCs from Dell and MP3 players that no one wants to keep. I hope Apple politely ignores this group of “investors.”
Piss on the goddamn treehuggers. Go get a real job and a real life.
Apple isn’t as bad, relatively, as Greenpeace makes out, but, like all their competitors, they don’t have a very good green record. Why shouldn’t they be a leader in this as they are in providing great products? Too bad they couldn’t do it before getting this pressure from investors and any bad publicity it engenders.
Apple doesn’t announce what it is going to do, it announces when it is done. All those other companies with targets that will likely miss, or bullshit about, spend money on PR junk rather than on making good products. As said above Macs stay in use for many years (last year I bought a three+ year old iBook on eBay because I needed a small portable for while) and that’s many times better than junking after two or three years.
But PCBs are evil, they mess up the atmosphere big time too. Better quality manufacturing is required so that things won’t catch on fire rather than smolder a bit (whilst releasing BFCs). All halides should be banned from mass produced products.
Hey, I love my Mac and I like Apple, but they could definitely do more to improve their efforts in this area. Come on Apple, show the world how you feel about it.
It looks like Greenpeace has learned from Microsoft how to run an astroturfing operation. Perhaps these activist bozos should rename their extortion racket “Greenpiece of the Action”.
The new macs will not be made from chemicals. They will be hand-made from ground-together fruit skins and recycled toilet paper, held together with a paste of congealed hippie body sweat and free range chicken s#*t. Go earth!
I chain hundreds of old Macs together and toss them into the lake. They make great artificial reefs and the fish love ’em. Even Blinky.
more damn fud.
good reading:
http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/A663D76C-DCED-442A-BD2E-6A557E98CA39.html
This is such BS and as an AAPL investor, will vote against it. Apple is already very green. Greenpeace’s ratings are an utter sham. Sierra Club gives Apple a very high rating, Apple is among the very top vendors in the US’s EPA list of green companies (already much higher than Dell), and Al Gore sits on the Apple board (maybe that should tell these astroturffing idiots something).
Enough with the Green FUD already.
The overriding reason that Greenpeace is pulling this shit, is that Apple won’t pay them to fuck off and shut up like any other company would. Greenpeace is NOT an environmental group, they are a publicity-whoring group, that sucks up money that would otherwise go to real environmental work.
-jcr
The overriding reason that Greenpeace is pulling this shit, is that Apple won’t pay them to fuck off and shut up like any other company would. Greenpeace is NOT an environmental group, they are a publicity-whoring group, that sucks up money that would otherwise go to real environmental work.
-jcr
The overriding reason that Greenpeace is pulling this shit, is that Apple won’t pay them to fuck off and shut up like any other company would. Greenpeace is NOT an environmental group, they are a publicity-whoring group, that sucks up money that would otherwise go to real environmental work.
-jcr
The overriding reason that Greenpeace is pulling this shit, is that Apple won’t pay them to fuck off and shut up like any other company would. Greenpeace is NOT an environmental group, they are a publicity-whoring group, that sucks up money that would otherwise go to real environmental work.
-jcr
<a hrep=”http://www.apple.com/environment/”>Apple and the Environment</a>