“Big-box retailer Target is poised to become just the second third-party retailer to market Apple Inc.’s new Apple TV device at its brick-and-mortar retail stores,” Aidan Malley and Kasper Jade report for AppleInsider. “The bullseye-themed shop will join Best Buy, which agreed to cary the inaugural Apple living room device just last month.”
“People familiar with Target’s plans say units should turn up in official capacity at several locations by month’s end, exploiting the monthly rollover (or electronics department ‘reset’) to establish a presence. Like Apple’s own retail stores, Target will reportedly equip at least some locations with a full-blown demonstration unit hooked up to a widescreen HDTV, showcasing the product for shoppers unfamiliar with its concept,” Malley and Jade report.
Malley and Jade report, “It’s unclear at this time how many of Target’s stores plan to carry the Apple media system or, similarly, the size of the merchant’s commitment to flashy showfloor display units. A spokesperson for the retailer declined to provide specifics of the deal after conferring with Target’s ‘internal partners’ …Target currently markets Apple TV only through its online store.”
Full article here.
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Wow. For the one person that wants to buy one of these, I suppose this is good news. In the meantime, Apple still can’t even break into the Top 5 computer manufacturers! Maybe Apple should be shifting their priorities to products that people actually want?
I’ve found Target’s electronics dept. to be pretty lackluster and low end, aside from the iPods of course.
You can guess who our next TARGET might be.
Well, let’s hope Apple is right on Target…..
A few months ago, I was surprised to see Target carrying the iPod + Nike sports kit in my local store. A few weeks before that I had lost the sensor of my one. So I called up some of the stores that carry Apple products but couldn’t get an intelligible answer whether they carried the Sports kit. I can’t remember if I tried Target, but in future I’ll definitely check them out for Apple gear.
Ohhhh noooo! Apple can’t meet *arbitrary demand of anonymous poster on MDN* so therefore, they’re no good! Quick! Stop manufacturing EVERYTHING! Our pointless demands must be heeded right now! Count to ten. Stop hyperventilating. Get it through your head that it’s not all about you.
“Apple can’t meet *arbitrary demand of anonymous poster on MDN* so therefore, they’re no good!”
So true.
There was at least an hour long discussion of this at the last AAPL shareholders’ meeting.
It was brutal. Steve got real nervous and agitated and Phil Schiller sat there quietly weeping. Several shareholders ran from the room complaining of dizziness and nausea.
Not that it matters much…but doesn’t CompUSA carry the AppleTV as well? I remember them advertising them before they came out.
Fry’s carries Apple TVs as well.
And Apple is in the top 5 of manufacturers in computer sales in the US.
“but doesn’t CompUSA carry the AppleTV as well?”
According to their website they do. And they can discount them when the rest of the chain goes under.
I find it frustratingly ironic that you can’t buy targets (or bows or arrows) at Target.
Well, you can’t buy walls at Walmart either (not that I go to that hell hole).
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unfettered,
depends on your weapon, but Zunes make good targets.
Pull!!
The $TV would sell better if Apple didn’t cripple the dang thing so much on it’s first release. It’s not the price or the harddrive that bothers me. But, why not web videos from CBS/NBC/ESPN etc? How about Amazon Movie Rentals? Surely they could have struck such a deal? I know YouTube would have been in.
If they didn’t cripple it so much I would have bought one.
dallas,
They have to solidify the platform and prove that it is viable before everyone jumps on board. Case in point: iTunes music store. Have some patience, sheesh.
You can’t buy apples at the apple store.
HA HA, this is fun!
You can’t buy safes at Safeway.
Well, you can’t buy walls at Walmart either
You’re obviously shopping at the wrong Wal-Mart. Not only do the ones in my area sell targets (and dows & arrows), they also sell guns.
Must bre the neighborhood.
Qka,
You are completely lost. But I still love you.
Dallas asks “But, why not web videos from CBS/NBC/ESPN etc? How about Amazon Movie Rentals? Surely they could have struck such a deal? I know YouTube would have been in.”
—————–
Because Apple is trying to “standardize” video on the web… Apple TV only supports Quicktime/iTunes formats because Apple wants the gold standard of internet video to be Quicktime format.. It’s actually a pretty smart move on their part despite those who gripe about any and every video format not being supported.. In time Apple and Quicktime will rule web video. iTunes, iPods, and Apple Tv’s are all catalysts to help them get there.
You can’t get jack at Jack In The Box.
You can get seared at Sears.
There’s no pub at Publix.
You can get circuits at Circuit City but they’ll throw you out for doing it.
You can’t get feet at the Foot Locker.
You can’t buy cars at AutoZone.
You can’t buy a home at Home Depot.
You won’t find ceremony help at Rite Aid.
You can’t buy dill at Dillard’s.
Ive never got a BEST buy at BB either.
FRYS electronics carries Apple TV, but they only have a few dozen stores
Apple products are pahetically displayed at BestBuy .
That’s why they don’t sell.
Apple needs to design the display and provide an Apple specialist/genius for each store they put their product in be it Target or Bestbuy.
Otherwise, they will see pathetic sales.
@ realnbk
That’s why there are Apple stores.
You can’t take a bath at Bath & Body Works (do I smell something?).