“The Internet analysts at investment bank Piper Jaffray, who surveyed nearly 500 teenagers in 11 high schools across the country, released a report late Monday about teens and music buying. According to the survey, 36 percent of the teens that download music online said they purchase music legally from stores like Apple’s iTunes… iTunes held a commanding market share lead over its rivals according to the survey, with 89 percent of the teens who buy online music saying they go to iTunes for it. ‘Other’ actually came in second place with 7 percent, while only 3 percent of the teens surveyed said they are Napster users. Rhapsody and Yahoo brought up the rear with 1 percent,” Paul R. La Monica blogs for CNNMoney.
“Of course, that means that 64 percent said they prefer to get their music for free from peer-to-peer file sharing services like Kazaa, Morpheus and Limewire… But here is the good news for record labels. When Piper Jaffray did a similar survey of teens in the fall of last year, only 28 percent said they purchase tracks from online music stores. And two years ago, just 20 percent said they… paid money to download songs,” La Monica reports.
La Monica reports, “So it has to be considered encouraging that, slowly but surely, user habits are changing and teens are becoming more used to paying for copyrighted content.”
Full article here.
[Thanks to MacDailyNews Reader “Bizarro Ballmer” for the heads up.]
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